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Marketing and Social Media
Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy. Beginning with mission, goals, and objectives, readers will put together working knowledge of the essential components for planning a marketing campaign. Chapters cover how to do a strengths, weaknesses, opportunities and threats (SWOT) analysis, identify and involve stakeholders, a 4-step marketing model, mar...
Influence of funding on advances in librarianship
Addresses the influence of research funding on advances in libraries and librarianship from two perspectives: funding agents and specific initiatives.
Understanding Human Information Behavior
This introductory textbook aims to provide undergraduate students in information science and related disciplines with an applied grounding in information behavior. The book’s primary focus is to provide explicit links between information behavior and the careers that students will pursue within the information professions. With a deeper understanding of information behavior, students will be better equipped to address the many types of barriers that frequently prevent people from effectively and efficiently accessing, understanding, managing, and/or using the information they need in the “real world.” The first six chapters of the book provide students with the fundamental building blo...
Assessment of Library Collections in a Consortial Environment
The consortial environment provides librarians with new ways to manage collections at their home institutions. Academic libraries in Ohio have been participating in OhioLINK since 1988, and the consortium has had an effect on shaping local collections for more than one decade. While each institution pursues its own collection management strategy, the shared resources and delivery system provided through OhioLINK influence local collections profoundly. What has been the effect? This work is a collection of articles assessing local collections within a consortial environment. The authors assess collections from their own vantage points, considering such diverse factors as cost, regional depositories, book reviews, and faculty input. The influence of consortial ties in shaping local collections is a common thread throughout the work. This book was published as a special issue of Collection Management.
Perspectives on Localization
Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today’s global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of langu...
