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The Rise of Cable Programming in the United States
Winner, McGannon Communications Research Award, 2004 In 1971, the Sloan Commission on Cable Communications likened the ongoing developments in cable television to the first uses of movable type and the invention of the telephone. Cable's proponents in the late 1960s and early 1970s hoped it would eventually remedy all the perceived ills of broadcast television, including lowest-common-denominator programming, inability to serve the needs of local audiences, and failure to recognize the needs of cultural minorities. Yet a quarter century after the "blue sky" era, cable television programming closely resembled, and indeed depended upon, broadcast television programming. Whatever happened to th...
ALS Awareness Relationships: Attention To Significant Others, Family & Friends
"ALS Awareness Relationships: Attention To Significant Others, Family & Friends" is a compassionate guide for those touched by ALS. It begins with an **introduction** to the importance of awareness and a brief overview of ALS. The book delves into the **impact of ALS**, sharing personal stories and case studies that highlight the challenges faced by patients and their loved ones. Navigating the complex web of **relationships** affected by ALS, the book offers insights into the changing dynamics within families and the challenges faced by significant others. It emphasizes the creation of strong **support systems**, providing a list of resources and organizations for caregivers. Communication ...
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Turn Off the Darkness
Perhaps more than any other single ingredient, television has torn at the very fabric of our culture, negatively influencing the attitudes, values, beliefs and even the behavior of millions. In the process, families and children have greatly suffered.
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Cable Vision
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Broadcast/cable Programming
This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.
