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Patterns of Entrepreneurship Management
Patterns of Entrepreneurship Management, 6th Edition is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Featuring updated themes, new cases, and enhanced interactive learning tools, the sixth edition of Patterns of Entrepreneurship Management addresses the challenges, issues, and rewards real-life entrepreneurs encounter when starting and growing a venture in today’s complex world. Using its innovative “Roadmap” approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan—covering every essential step of the entrepreneurial process, from turning an idea in...
Getting Started in Entrepreneurship
"Jack Kaplan is an entrepreneur's entrepreneur. His book reflects his in-the-trenches experience and provides practical wisdom for anyone launching a company. Read this and get started right!"--Ray Smilor, Vice President, Kauffman Center for Entrepreneurial Leadership "Jack is not only a successful entrepreneur, but also a student and teacher of entrepreneurship. Getting Started in Entrepreneurship is a guidebook of experience and wisdom from the inception of an idea to starting a business. This is an important book about the science of entrepreneurship."--Kevin O' Connor, Chairman, DoubleClick Inc. "If you want to start a business but have no time for an MBA, all you'll need is in this book...
Patterns of Entrepreneurship
Table of contents
Welch's Grape Juice
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Patterns of Entrepreneurship Management
This third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.
