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Toward an Integrative Explanation of Corporate Financial Performance
This volume is a milestone on our journey toward developing a more comprehensive understanding of the underpinnings of corporate financial performance. Weare concerned with both the factors that cause the financial performance of some firms to be better than others at a point in time and those factors that influence the trajectory of firm financial performance over time. In addressing these issues, we consider theoretical and empirical work on financial performance, drawn from several literatures, as well as present the results from our own empirical study. The review of the theoretical and empirical work is contemporary; the major portion of data comprising the empirical study was collected...
The Marketing Mavens
The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in a world of oversupply and underdemand, with too many suppliers chasing too few customers, offering more goods and services than the market can absorb. Noel Capon set out to discover what differentiates people who know how to succeed in this changed world-people who are able to create customers for the products and services of their business. The Marketing Mavens is based on a four-yea...
Consumer Behavior
Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook’s career to provide a lively and thought-provoking exploration of the evolution of consumer research. Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have intereste...
The Roster of Union Soldiers, 1861-1865
Alphabetical index to Union soldiers. Citation includes the soldier unit and rank.
The Royal Kalendar and Court and City Register for England, Scotland, Ireland, and the Colonies for the Year ...
Vols. for 1837-52 include the Companion to the Almanac, or Year-book of general information.
