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How Advertising Works
John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles.
The Dark Heart of Hollywood
This book reveals the sinister true story of the Mafia in Hollywood. Crammed with legends, myths, murders, madness, mayhem, superstar tantrums, super-sexed starlets, power brokers and politics, it is an ambitious account of Hollywood’s hidden history, from the rogue cops who took on the Mob on the streets of Los Angeles to the stars who became stars because Mafia Godfathers said they would. In The Dark Heart of Hollywood, seasoned crime and entertainment writer Douglas Thompson reveals how all is masterminded by the money-obsessed Mafia, for whom everything and everyone is simply a commodity. The intense saga charges across America: from Hollywood bedrooms to the Oval Office, from California’s twenty-first century computer capital to the cocaine-connection HQs stretching from the Sunset Strip to Marseilles, Milan, Moscow, Tokyo and Beijing. In this magnificent and highly compelling volume, Hollywood is unveiled as Tinseltown without the tinsel.
Supermob
This is investigative reporter Gus Russo's most explosive book yet, the remarkable story of the "Supermob"-a cadre of men who, over the course of decades, secretly influenced nearly every aspect of American society. Presenting startling revelations about such famous members as Jules Stein, Joe Glaser, Ronald Reagan, Lew Wasserman, and John Jacob Factor-as well as infamous, low-profile members-Russo pulls the lid off of a half-century of criminal infiltration into American business, politics, and society. At the heart of it all is Sidney "The Fixer" Korshak, who from the 1940s until his death in the 1990s was not only the most powerful lawyer in the world, according to the FBI, but the enigmatic player behind countless twentieth-century power mergers, political deals, and organized crime chicaneries.
Tango Rojo
Esta es la historia de la trama secreta del apoyo Soviético durante la guerra de Malvinas.'Todo comenzó con reuniones secretas entre agentes de la SIDE y la KGB.La OTAN y los Estados Unidos, conjuntamente bloquearon el envío de armas para Argentina. Esta historia revela el camino de esas armas y tecnologías, y cómo las grandes potencias intervinieron directamente en dicho conflicto.
Red Tango
This is the secret plot on the Soviet support to the Argentine Junta during the 1982 Falklands War. Everything started with an US embargo and the Argentine Republic needing weapons and technology to fight against the British. Freighters loaded with weapons and submarines navigated to the South Atlantic. A huge CIA's and MI5 intelligence operation tried to stop those Soviet weapons to arrive to the Southern Atlantic. This is a novel full of action, a techno thriller. Espionage, missiles and submarines battles maintain the reader entertained to the last page.
Brand Equity & Advertising
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.
The Weekly Notes
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