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Navigating Bias in Human Resource Management
In today’s diverse work environments, human resource management plays a critical role in ensuring fairness and equity across hiring, promotions, and employee development. Bias can subtly influence decision-making, often undermining efforts to create inclusive and equitable workplaces. From recruitment practices to performance evaluations, biases hinder the potential of individuals and perpetuate inequalities within organizations. The various types of bias that impact HR processes and require actionable strategies to identify, confront, and mitigate their effects. Further research may offer HR professionals the tools to foster a more inclusive, diverse, and fair organizational culture. Navi...
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Marketing Intelligence In Brand Positioning
BP can be used as inputs by marketing professionals to design and reformulate their branding strategies. The results imply that consistency in value and message to be delivered to the customer leads to better positioning in the mind of the customer. Product attributes are of significant interest to marketing researchers and practitioners, as these are the prominent criteria by which consumers evaluate products prior to making purchase decisions and it is on the basis of attributes that marketers design their products and set it apart from competition. Innovations in features and user-friendly interfaces can give consumers an opportunity to engage with the product and the brand. Top management concern to make the brand sophisticated, sincere, competitive, exciting is important to become better than the competitors' brand. Team work and supportive culture in organization can enhance the success of promotions.
