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Captive Audience
White Spot, a popular BC restaurant chain, solicits hamburger concepts from third and fourth grade students and one of the student’s ideas becomes a feature on the kids’ menu. Home Depot donates playground equipment to an elementary school, and the ribbon-cutting ceremony culminates in a community swathed in corporate swag, temporary tattoos, and a new “Home Depot song” written by a teacher and sung by the children. Kindergarten students return home with a school district-prescribed dental hygiene flyer featuring a maze leading to a tube of Crest toothpaste. Schools receive five cents for each flyer handed to a student. While commercialism has existed in our schools for over a centur...
Company Towns in the Americas
Company towns were the spatial manifestation of a social ideology and an economic rationale. The contributors to this volume show how national politics, social protest, and local culture transformed those founding ideologies by examining the histories of company towns in six countries: Argentina (Firmat), Brazil (Volta Redonda, Santos, Fordlândia), Canada (Sudbury), Chile (El Salvador), Mexico (Santa Rosa, Río Blanco), and the United States (Anaconda, Kellogg, and Sunflower City). Company towns across the Americas played similar economic and social roles. They advanced the frontiers of industrial capitalism and became powerful symbols of modernity. They expanded national economies by suppo...
Frances Oldham Kelsey, the FDA, and the Battle Against Thalidomide
In the early 1960s, Dr. Frances Oldham Kelsey of the U.S. Food and Drug Administration became one of the most celebrated women in America when she prevented the deadly sedative thalidomide from entering the U.S. market. Her lifesaving work there became the basis for the FDA's current drug approval protocols. This biography brings to light the efforts and legacy of a pioneering woman in science whose contributions are still influential today.
Company Towns
Company towns first appeared in Europe and North America with the industrial revolution and followed the expansion of capital to frontier societies, colonies, and new nations. Their common feature was the degree of company control and supervision, reaching beyond the workplace into workers' private and social lives. Major sites of urban experimentation, paternalism, and welfare practices, company towns were also contested terrain of negotiations and confrontations between capital and labor. Looking at historical and contemporary examples from Europe, the Americas, Africa, and Asia, this book explores company towns' global reach and adaptability to diverse geographical, political, and cultural contexts.
The Scramble for the Teenage Dollar
Co-ed, junior miss, grad, teenster. From the late 1930s to the 1950s, the teenager emerged as a distinct and ideal market segment. The Scramble for the Teenage Dollar explores how consumption became an integral part of being a teenager. This nascent consumer – always a white, middle-class, heterosexual high school student – had purchasing power that demanded recognition. At least, that was the image fashioned by Canadian advertisers and retailers, and especially the biggest department store of the time: Eaton’s. Katharine Rollwagen dives into consumer magazines, Eaton’s archives, and mail-order catalogues to discover how the commercialized Canadian teenager was created. Packed with insights about how retailers and advertisers attempted to shape the look, bodies, and behaviour of young Canadians, this is an intriguing look at the power of corporate actors to influence popular understandings of growing up. It also reveals the roots of the hyper-consumerism common among young people today.
Histoire Sociale
None
Master's Theses Directories
"Education, arts and social sciences, natural and technical sciences in the United States and Canada".
Annual Report
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