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Handbook of Services Marketing and Management
"What a rarity to see a who′s who of thought leaders on any subject create original material for an anthology. It′s a real collegial tribute to Teresa A. Swartz and Dawn Iacobucci that they have been able to assemble such a treasure of original material--including some of the last from our late friend and colleague, Eric Langeard--on topics important to services marketing and management." --James Heskett, Harvard Business School "The Handbook of Services Marketing and Management provides an excellent introduction to the topics and issues that define service marketing today. Editors Swartz and Iacobucci have recruited many of the leading names in service research to write the chapters in ...
Peter O'Toole
Peter O'Toole was supremely talented, a unique leading man and one of the most charismatic and unpredictable actors of his generation. Described by Richard Burton as 'the most original actor to come out of Britain since the war', O'Toole regularly seemed to veer towards self-destruction. With the help of exclusive interviews with colleagues and close friends, Peter O'Toole: The Definitive Biography paints the first complete picture of this much loved man and reveals what drove him to extremes, why he drank to excess and hated authority. But it also describes a man who was fiercely intelligent, with a great sense of humour and huge energy. Always insightful, at times funny, at times deeply moving, this is a fitting tribute to an iconic actor who made a monumental contribution to theatre and cinema.
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
