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Neoliberalism and Race
Lars Cornelissen argues that the category of race constitutes an organizing principle of neoliberal ideology. Using the methods of intellectual history and drawing on insights from critical race studies, Cornelissen explores the various racial constructs that structure neoliberal ideology, some of which are explicit, while others are more coded. Beginning in the interwar period and running through to recent developments, Neoliberalism and Race shows that racial themes have always pervaded neoliberal thinking. The book's key argument is that neoliberal thought is constitutively racialized--its racial motifs cannot be extracted from neoliberalism without rendering it theoretically and politica...
Globalisation, Ideology and Neo-Liberal Higher Education Reforms
This book sets out to examine the neo-liberal dimensions of globalisation and market-driven economic imperatives that have impacted higher education reforms. It critiques the notions of accountability, efficiency, academic capitalism, quality of education, and the market-oriented and entrepreneurial university model, based on a neo-liberal ideology. The expansion of economic rationality into the educational sector is one the most ubiquitous dimensions of neo-liberalism and one of its most powerful ideological tools, resulting in the commodification, commercialization, and marketization of education and knowledge. The book critiques structural changes in education and the impact of neo-libera...
The Discursive Construction of Economic Inequality
This book analyses diverse public discourses to investigate how wealth inequality has been portrayed in the British media from the time of the Second World War to the present day. Using a variety of corpus-assisted methods of discourse analysis, chapters present an historicized perspective on how the mass media have helped to make sharply increased wealth inequality seem perfectly normal. Print, radio and online media sources are interrogated using methodologies grounded in critical discourse analysis, critical stylistics and corpus linguistics in order to examine the influence of the media on the British electorate, who have passively consented to the emergence of an even less egalitarian Britain. Covering topics such as Second World War propaganda, the 'Change4Life' anti-obesity campaign and newspaper, parliamentary and TV news programme attitudes to poverty and austerity, this book will be of value to all those interested in the mass media's contribution to the entrenched inequality in modern Britain.
What Is Antiracism?
Liberals have been arguing for nearly a century that racism is fundamentally an individual problem of extremist beliefs. Responding to Nazism, thinkers like gay rights pioneer Magnus Hirschfeld and anthropologist Ruth Benedict called for teaching people, especially poor people, to be less prejudiced. Here lies the origin of today's liberal antiracism, from diversity training to Hollywood activism. Meanwhile, a more radical antiracism flowered in the Third World. Anticolonial revolutionaries traced racism to the broad economic and political structures of modernity. Thinkers like C.L.R. James, Claudia Jones, and Frantz Fanon showed how racism was connected to colonialism and capitalism, a pers...
Marketing Metaphors and Metamorphosis
In the early 21st century, marketing is 'under fire' as never before. Its nature and contribution to business performance are under serious scrutiny by practitioners and theorists. Surely metaphors are more widely known in literature? Do they apply in marketing? Metaphors are widely used within marketing literature, yet are hardly ever identified as metaphorical in nature. This text aims to redress this omission. For example, such widely known topics as the marketing mix, globalization of markets, market segmentation, viral marketing, the product life cycle, and many others are in fact metaphors. Applied literally, as straightforward market management tools, they not only are hostage to fortune, but can seriously damage brand, product, and indeed company performance. Moreover, marketing itself may be a metaphor - apparently underlying or overarching many exchanges and relationships. Perhaps marketing is changing, or metamorphosising into something else, as yet undefined, but resonant with possibilities.--Résumé de l'éditeur.
