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Selling the American People
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, tech...
La Vie
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Michigan Law Review
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Women in the Fine Arts
Many women artists throughout history have generated a brilliant heritage that has been suppressed and left inaccessible for scholarly or public appreciation and study. This book provides a remedy by making available literary references to women artists' lives and social milieu and, more importantly, citing illustrations of their work for serious study.Most of the references are drawn from unindexed sources in books, periodicals, exhibition catalogs and newspapers, accompanied by an illustration guide that directs the reader to specific pictures for further study. Subjects include architects, painters and sculptors since the Renaissance, photographers, recent artists in performance, video and computer fields, and related areas of feminist aesthetics. References are annotated if they represent a major (or only) work of the artist in question.
