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Understanding Color
THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.
Perspective for Interior Designers
Perspective for Interior Designers offers an easily accessible and quickly learned method that will serve every interior designer's drawing needs. Beginning with a section on the fundamental technique of two-point perspective, which is presented through 14 sequential steps, the author moves on to cover special situations (including one-point perspective, circular forms, reflective images, views from above, light effects and furniture); freehand perspective; camera techniques; case studies; analysis of finished perspectives; and a review of computer-aided techniques. Step-by-step demonstrations, analysis of constructed layouts, and illustrations of completed works make this volume a complete and accurate guidebook.
Understanding Color
THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.
Understanding Color
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Color Studies
Color Studies is a complete introduction to color theory and application for students in a broad range of design disciplines.
Design Fundamentals for the Digital Age
If you want to solve design problems with the computer, Design Fundamentals for the Digital Age gives you the tools. At a time when designers rely increasingly on computers, finally here is a resource that integrates design fundamentals with the latest digital technology. Two leading New York designers demonstrate how to unite the foundations of design with a knowledge of the computer and its platforms. No other book introduces the fundamentals of Computer Aided Design (CAD) within the context of the design process. But this book is much more than a technical guide—it treats the computer as an exciting design medium whose potential is just beginning to be tapped. Using plain English, Desig...
The History and Technique of Lettering
This comprehensive, well-illustrated volume ranges from the earliest pictographs and hieroglyphics to the work of 20th-century designers. Subjects include early writing forms; Roman lettering; runes and medieval hands; the Carolingian minuscule and derivative types; humanistic writing and derivative fonts; and much more. 89 complete alphabets and more than 165 additional specimens.
Digital Creativity
This work equips readers with a solid conceptual and critical foundation for digital creativity, presenting both technical explanations and creative techniques.
GMAT
An indispensible practice tool for the GMAT The GMAT exam is the preferred graduate test of universities across the globe. It measures analytical writing and problem solving abilities and addresses data sufficiency, logic, and critical reasoning—all essential skills in business and management. Filled with 1,001 practice questions on all of the exam topics, 1,001 GMAT Practice Questions For Dummies gives you the hands-on experience you need to score high on exam day. 1,001 GMAT Practice Questions For Dummies gives you plenty of practice questions to help you build the fundamental math and verbal test-taking skills you need. And with access to all 1,001 practice questions in an online test bank, you can study whenever and however you like. 1,001 practice questions covering all sections of the test Online test bank offers customizable practice sets for self-directed study Includes test-taking tips and what to expect on exam day Every practice question has a detailed answer explanation and walk-through 1,001 GMAT Practice Questions For Dummies, with access to 1,001 questions online, is the perfect guide for speeding you toward a successful future.
The Practical Guide to Information Design
The definitive, behind-the-scenes guide to mastering information design Finally, in one usable format, here's your single-volume resource for designing clear projects that really work for your audience. The Practical Guide to Information Design provides all the tools, resources, and best practices that designers need to create highly successful print and digital information design projects. A brilliant combination of practice and theory, this highly visual book covers the principles of design, perception, and usability, complete with step-by-step examples that feature the work of today's leading professionals. Comprehensively illustrated with hundreds of valuable graphs, maps, tables, line drawings, and photos, The Practical Guide to Information Design features: * Complete descriptions and comparisons of various formats * A range of helpful exercises to reinforce covered material * Handy summary boxes, bulleted lists, captions, and examples * A wealth of useful resources for professionals and students
