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Using case studies, Gregory Thomas traces the steps taken by top designers as their ideas develop into logos, symbols and icons. Highly illustrated the book shows how they evolve a design from initial rough sketch to finished product.'
This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. the award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.
Selected from PRINT's Regional Design Annual, this showcase offers over 300 great examples of striking logos and symbols.
Iconography as a crucial form of communication long before computers, and the myriad ways in which signs and symbols are integrated into the age of digital information, form the two parts of this book.
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