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The practice of leadership is the practice of every professional nurse. The fourth edition of this text continues to focus on enhancing and using leadership behaviors in the practice setting. The book contains black-and-white illustrations.
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This book provides nursing administrators and managers with a complete guide to developing and implementing a nursing marketing plan. it includes a marketing model, guidelines for practical application, and numerous examples, forms, and other handy tools, and it describes how the nursing marketing plan relates to, or is integrated with, strategic plans, business plans, product lines, And The hospitals or institutions marketing efforts.
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