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Financial Accounting
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A Practical Approach to Marketing Management
In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Customers, Applying For A Job, Joining A Club, Drinking Tea Or Offering Coffee. In Fact, Marketing Is An Extensive Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating, Offering And Exchanging Products Of Value With Others. Keeping In View The Increasing Importance Of Marketing, The Present Book A Practical Approach To Marketing Management Makes An In-Depth Study Of Marketing Management And Aims To Provide For The Ambitious Students A Comfortable, Genuine And Firm Grasp Of Key Conce...
A Practical Approach to Sales Management
Sales Department Occupies A Strategically Most Important Position In The Present-Day Marketing Operations. The Increase In Quantum Of Business, Changing Demographics, Developed Information Technology And Awareness Of Rights And Privileges Of The Customers Have Prompted Growing Competition In Business. In The Changed Scenario, The Position Of Sales Manager Has Gained In Importance, Thereby Making The Study Of Sales Management In A Proper Perspective Indispensable For The Students Who Intend To Pursue A Managerial Career.The Present Book A Practical Approach To Sales Management Is A Complete Treatise On The Subject. Beginning With A Well-Researched Introduction To The Field, The Book Discusses...
Penumbra Snippets
Hamstrung by Parkinson’s Disorder family tragedies, I am perched facing my laptop, on my late father’s swivel chair, pressing the key buttons about ‘my Life’s Penumbra Moments’, ‘Heredity’ and areas of my ‘Influence’ and ‘Concern’. Observes Madhu Tandan, prolific best-seller writer in her Preview of the book, “The author has ‘Lived A Live of Love, Faith & Humour”. Encouraged wife Jaya, “You have spent 40 years in a professional career and childhood in the atrociously feudalistic Bihar & the pell-mell of Uttar-Pradesh; educated in the royal but somewhat, anachronistic, Rajasthan, and ‘nobody’s’ Delhi. Qualified expert Mr. Barun Banerjee, a close friend, sho...
Library And Information Science
Once In Decade A Book Is Designed And Published, Mastering Which, Readers May Feel Master Of The Subject. With The Vast Experience Of Library Science And Its Management, The Author Presents Such A Book Which Is Complete In Its Aspects And Approach. It Covers The Course Prescribed In The University Grants Commission For The Net Examination For Library Science In Particular And Other Subjects Like General Studies And Other Information In General, In A Comprehensive Yet Brief Format.The Book Is Also Helpful In Various Entrance Examinations For The Post Of Librarian In J.N.V., K.V. And Other Government Organisations With Lucidity Of Narration, Examples Of Multifacet, Analytical Presentation, Integral Approach To The Problem Solving Matters And Actual Questions Asked In The Ugc-Net Examination. It Contains More Than 2500 Solved Questions Of The Last One Decade, I.E., 1991-2000. It Is An Ideal Book For The Library Science Aspirants Of The Ugc-Net Examination. Comprehensive Guidance Is Another Feature Of The Book Which Acts As A Catalyst For Those Aspirants Who Wish To Come Out With Flying Colour In Qualifying Ugc-Net Examination.
Strategic Approach to Human Resource Management
The Present Book Is The Most Authentic Presentation Of Contemporary Concept, Tools And Application Of Human Resource Management. All The Latest Developments In The Arena Have Been Incorporated. It Remarkably Differs From The Books On The Subject Written In A Conventional Manner As It Does Not Attempt To Rediscover Personnel Management Under The Garb Of Human Resource Management. A Separate Chapter On Strategic Human Resource Management Is The Uniqueness Of This Book. Attempt Has Been Made To Provide For The Ambitious Students And The Inquisitive Scholars A Comfortable, Genuine And Firm Grasp Of Key Concepts For Practical Application Of Human Resource Management Techniques In Actual Business ...
Guide For Employees To Rise In Service
The Present Book, Guide For Employees To Rise In Service Is A Torchbearer To The Employees To Pave Their Way To Rise High In Service. It Is A Matter Of Fact That Promotion In Service Is Not Automatic And Spontaneous. One Who Is Found Fittest Is Given Promotion In Service In Preference To Others, Even Denying The Principle Of Seniority Usually Followed By The Organisations. It Is Often Seen That Employees Continue To Work In Organisations In A Beaten Track For Years Without Knowing How To Transform Their Way Of Working To Achieve Prosperity In Service. Employees Must Adhere To A Few Formal Rules, Besides Having Innate Inclination To Ascend To Top-Notch Position In Service At The Quickest Possible Time. In This Direction, The Present Book Is Of Immense Value As It Lays Down A Great Number Of Useful Tips, Which If Earnestly Followed, Would Certainly Bring Great Success In Service Career.The Language Of The Book Is Simple And Easily Comprehensible. The Book Provides Extensive Instructions And Information That Will Prove Useful Not Only To The Ambitious Aspirants But To The Working Employees As Well.
Corporate Tax Planning
Primarily Written For The Students Of Commerce, The Present Book Is A Complete Study Of Tax Planning, Tax Procedures And Management, Wealth Tax, Value Added Tax And Service Tax. Upto The Fifth Edition The Book Was Entitled Direct Tax Planning And Management. Now It Is Entitled Corporate Tax Planning And Has 46 Chapters Divided Into Eleven Self-Contained Units Basics; Tax Planning Of Salary; Tax Holiday; Profits And Gains From Business Or Profession And Capital Gain; Corporate Tax In India; Financial Decisions; Setting Up Of New Business; Managerial Decisions; Tax Planning Others; Corporate Restructuring; And Non-Residents Taxation. The Book Comprehensively Covers The Latest Syllabus Prescribed By Most Of The Indian Universities. In Addition To The Detailed Explanation Of Each Of Its Topics, The Book Is Rich In Illustrations And Practice Exercises That Facilitate Easy Understanding And Quick Revision Of The Subject.The Book Will Undoubtedly Prove Useful To The Students Of B.Com., Cs (Final), Icwa (Final), M.Com., Mba, Mfc And Cfa. Besides Students, The General Readers Keen To Obtain Basic And In-Depth Knowledge Of Tax Planning Will Find This Book Highly Informative.
Dictionary of Commerce and Management
The Dictionary Has Been Carefully Compiled And Edited To Provide All Important Words, Terms, Concepts, Institutions And Principles Commonly Used In Commerce And Found In Standard Books On Commerce And Management Or Commercial Sections Of Magazines And Newspapers.Every Effort Has Been Made To Write The Entries In A Simple And Lucid Style To Give Both Straightforward Meaning And Useful Background Information And Explanation.The Dictionary Would Be Useful For Students Of Commerce And Management And Candidates Preparing For Examinations Of Professional Institutions Like Institute Of Chartered Accountants, Institute Of Cost And Works Accountants, Institute Of Company Secretaries Etc. It Would Serve As A Ready Reference Source For Professional And Practising Managers, Functional Executives, Management Consultants, Professional Accountants Etc. The Dictionary Would Also Be Found Useful By General Readers Who May Be Interested In Understanding Terms Commonly Used In Commercial News.
Dictionary of Commerce and Management
Business Environment Is Changing Globally And Consequently New Terms Are Being Introduced In The Arena Of Commerce And Management. The Present Dictionary Aims At Enlisting Bewildering Array Of Business Terms, Abbreviations And Acronyms Which We Often Come Across In Books, Magazines, Newspapers, Advertisements And Everyday Conversation. Needless To Mention, The Conventional Terms Related To Management, Human Resources, Training, Production, Marketing, Sales, Finance, Accounting, Administration And Commerce Find Vast Coverage. Entries Are Arranged Here In Alphabetical Order And Concerted Effort Has Been Made To Provide Not Only Their Exact Meaning But Also Related Relevant Information In A Jargon-Free Language And Accessible Style.It Is Hoped That Dictionary Of Commerce & Management Will Prove Immensely Useful To Students And Teachers Of Commerce And Management, Executives, Professional And Practising Managers, Management Consultants, Professional Accountants And The Like. It Is Undoubtedly An Invaluable Reference Book For Anyone Who Comes Into Contact With The Terminology Of Commerce And Management.
