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This book reconsiders audiovisual culture through a focus on human perception, with recourse to ideas derived from recent neuroscience. It proceeds from the assumption that rather than simply working on a straightforward cognitive level audiovisual culture also functions more fundamentally on a physiological level, directly exploiting precise aspects of human perception. Vision and hearing are unified in a merged signal in the brain through being processed in the same areas. This is illustrated by the startling ‘McGurk Effect’, whereby the perception of spoken sound is changed by its accompanying image, and counterpart effects which demonstrate that what we see is affected by different sounds accompanying sounds. This blending of sound and images into a whole has become a universal aspect of culture, not only evident in films and television but also in video games and short Internet clips. Indeed, this aesthetic formation has become the dominant of this period. The McGurk Universe attends to how audiovisual culture engages with and mediates between physiological and psychological levels.
This book approaches music in audiovisual culture as a complex merged signal rather than as a simple ‘addition’ to the images of film. The audiovisual is central to modern culture, with screens and speakers (including headphones) dominating communication, leisure and drama. While this book mostly addresses film, it also deals with sister media such as television and video games, registering that there is a ‘common core’ of synchronized image and sound at the heart of these different but related media. The traditions of sound and what Michel Chion calls ‘audiovision’ (1994), including principles of accompaniment and industrial processes from film, have been retained and developed ...
How do social practices prefigure experiences, and how does embodied experience organize the performance of practices? This book suggests that the classic concept of style offers a fresh answer to the question how doings and sayings are linked into practice bundles. Based on a rich ethnographic study of the visual practices of the German-speaking freeskiing subculture, this work develops a theory of phenopractices, or embodied cultural practices dedicated to apprehending and expressing style. Focusing on the visual dimension, it extends the thought of Garfinkel and Schatzki using recent insights from science and technology studies and research at the intersection of neuroscience and phenomen...
Perceptual learning can be defined as a long lasting improvement in a perceptual skill following a systematic training, due to changes in brain plasticity at the level of sensory or perceptual areas. Its efficacy has been reported for a number of visual tasks, such as detection or discrimination of visual gratings (De Valois, 1977; Fiorentini & Berardi, 1980, 1981; Mayer, 1983), motion direction discrimination (Ball & Sekuler, 1982, 1987; Ball, Sekuler, & Machamer, 1983), orientation judgments (Fahle, 1997; Shiu & Pashler, 1992; Vogels & Orban, 1985), hyperacuity (Beard, Levi, & Reich, 1995; Bennett & Westheimer, 1991; Fahle, 1997; Fahle & Edelman, 1993; Kumar & Glaser, 1993; McKee & Westhei...
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