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What a Ride
Max Dogget owned a detective agency; Max was a good man, a strong man, almost unstoppable. He even beat cancer. Until one day he felt unusually tired, he laid down and took a nap, had a dream and his life changed forever. From that dream Max Dogget went on an unbelievable action packed adventure. Along with his best friend and employee Harry who at times lost faith in Max, but he took the ride anyway. That's when Harry met the love of his life. They join up with a most unusual group of men and
Brand Management
How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm & Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides. This is an indispensable textbook for undergraduate and postgraduate students of brand management.
Sharing Our Knowledge
"An edited volume of interdisciplinary, collaborative research on Tlingit culture, language, and history"--
California. Court of Appeal (2nd Appellate District). Records and Briefs
Number of Exhibits: 11
