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Starting Your Own Business 6th Edition
This book concentrates on the creative heart of business, on how to develop an exciting enterprise from the original germ of an idea. * Finding a good idea * Getting started * Creating a winning business plan * Funding your enterprise * Marketing your business * Maintaining progress * Monitoring growth
Becoming a Team Coach
How can you become the best team coach you can be? Written by highly experienced and award-winning authors and speakers, this book will help to equip you with the skills and knowledge you need to develop yourself as a professional team coach. It will encourage you to reflect on who you are, what you do and how you can enhance your skills. By drawing on the Gold Standard for team coach training and the latest coaching research, it will ensure your practice is both well informed by evidenced and up to the highest professional standards. The book will also help you as you undertake a team coaching training program, as part of ICF team coaching development. “Becoming a Team Coach is a critical...
Preparing a Winning Business Plan
For a manager a business plan is one of the most important documents they will have to produce, whether just starting out in business, or already trading. This book aims to show how to produce a well thought out and carefully structured plan which could be crucial to the survival and long-term success of the enterprise. Poor planning has been identified as the major cause of business failure - a third of all new businesses fail in their first year, and of the rest 95 per cent will not make it beyond five years. This book aims to help ensure that businesses get off to the right start. CONTENTS: Writing a business plan - your business idea - the market - your marketing plan - your operational plan - your sales forecast - your financial analysis - your appendices - presenting your plan - running the business to plan ADDITIONAL INFORMATION: Illustrations:Glossary, index About the author Matthew Record is a business consultant specializing in the preparation of business plans for a wide variety of clients.
Developing Successful Global Strategies for Marketing Luxury Brands
In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financ...
Materiality and Managerial Techniques
This edited book examines the relationship between the materiality of artefacts and managerial techniques, combining the recent scholarly interest on socio-materiality with a focus on management. Exploring managerial techniques, the social and material tools used by actors to guide or facilitate collective activities, topics include their socio-materiality, performative dimension, role in managerial control, relationship to organisational space and relationship to organisational legitimacy. This volume particularly explores the valuation and legitimation practices or processes involving managerial techniques, their modalities, specificities and involvement in collective activity within organisations. The overall aim of the chapters is to explore in different ways and instances the way in which material artefacts are able to inscribe and enforce managerial action which affects daily work practices.
AI and Emerging Technologies for Emergency Response and Smart Cities
Emerging technologies are transforming diverse industries, enhancing efficiency and safety. Artificial intelligence (AI), in particular, can be useful for enhancing emergency response systems and developing smart cities and campuses. They can be leveraged to improve urban safety, streamline emergency management, and create sustainable smart environments. As a result, AI is an innovative solution for creating a safer future. AI and Emerging Technologies for Emergency Response and Smart Cities provides insights into the latest technological advancements and discusses the challenges, ethical considerations, and future directions in the rapidly evolving field of urban development. Covering topics such as disaster risk management, weapon identification, and early warning systems, this book is an excellent resource for urban developers, policymakers, professionals, researchers, scholars, academicians, and more.
Marketing Management
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
