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Content Marketing Strategies For Dummies
Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign wit...
The Sales Acceleration Formula
Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound sel...
Inspire Greatness
USA TODAY BESTSELLER PUBLISHERS WEEKLY BESTSELLER LOS ANGELES TIMES BESTSELLER SOCAL INDIE BESTSELLER SUCCESS® BESTSELLER Quickly and sustainably improve employee motivation, engagement, and performance with this simple, four-step process from a top leadership expert. Leadership tends to be thought of as an art, not a science. Imagine the benefits of having an algorithm—a repeatable process based on decades of research on what motivates employees—that any leader could follow to consistently inspire greatness in others. From sought-after speaker and consultant Matt Tenney, Inspire Greatness outlines a simple, scalable, four-step process that enables leaders to routinely bring out the bes...
Summary: The Sales Acceleration Formula
The must-read summary of Mark Roberge's book: "The Sales Acceleration Formula: Using Data, Technology and Inbound Selling to Go from $0 to $100 Million". This complete summary of the ideas from "The Sales Acceleration Formula" shows that, contrary to popular belief, sales management needn't be an art form; it is possible to use a formula to create the strongest possible sales team. Roberge was an engineering major and so he approached sales like an engineer would; with processes and metrics. Using this approach, he managed to increase HubSpot's revenue by 6000% over the course of six years. Throughout his time in sales, he came up with five components to ensure you too can always reach your sales targets. From hiring to training, this summary will take you through each step of the formula and explain exactly how you can apply it to your team and accelerate your sales today. Added-value of this summary: • Save time • Understand key concepts • Expand your sales skills To learn more, read "The Sales Acceleration Formula" and learn how to accelerate your sales in just a few short steps!
The Builder's Guide to the Tech Galaxy
Learn to scale your startup with a roadmap to the all-important part of the business lifecycle between launch and IPO In The Builder’s Guide to the Tech Galaxy: 99 Practices to Scale Startups into Unicorn Companies, a team of accomplished investors, entrepreneurs, and marketers deliver a practical collection of concrete strategies for scaling a small startup into a lean and formidable tech competitor. By focusing on the four key building blocks of a successful company – alignment, team, functional excellence, and capital—this book distills the wisdom found in countless books, podcasts, and the authors’ own extensive experience into a compact and accessible blueprint for success and g...
Handbook of Second and Foreign Language Writing
The Handbook of Second and Foreign Language Writing is an authoritative reference compendium of the theory and research on second and foreign language writing that can be of value to researchers, professionals, and graduate students. It is intended both as a retrospective critical reflection that can situate research on L2 writing in its historical context and provide a state of the art view of past achievements, and as a prospective critical analysis of what lies ahead in terms of theory, research, and applications. Accordingly, the Handbook aims to provide (i) foundational information on the emergence and subsequent evolution of the field, (ii) state-of-the-art surveys of available theoretical and research (basic and applied) insights, (iii) overviews of research methods in L2 writing research, (iv) critical reflections on future developments, and (iv) explorations of existing and emerging disciplinary interfaces with other fields of inquiry.
The Science of Scaling
Are You Ready to Scale Sales? How Fast? These two questions are mission critical to the success of any startup, product launch, or market expansion. Yet, too often we rely on gut feel—or let irrelevant signals like a recent fundraise or comparisons to past unicorns—to drive our decisions. The Science of Scaling offers a rigorous framework for founders, executives, and investors to calculate the answers using their company’s actual performance data—not wishful thinking. Drawing on insights from hundreds of startups over the past 25 years, Mark Roberge—Founding CRO at HubSpot, Senior Lecturer at Harvard Business School, and Co-Founder of Stage 2 Capital—reveals the five most common...
哈佛商業評論2014年10月號
創新，從辦公室開始 一個世紀以前，科學管理之父泰勒（Frederick Winslow Taylor）把馬表和科學管理的原則帶進辦公室，大大提升了辦公室的效率。如今，設計良好的辦公室，功能絕非僅止於提升效率，更重要的，還可能是促進企業成長的策略性工具。本期雜誌介紹許多著名企業重新設計辦公室的案例，不但促進了團隊成員間的合作，更激發出許多創新點子。 像是Google在設計新辦公園區時，就規畫出空間，讓員工不期而遇，因此產生交流。三星在美國總部的辦公室，也一反它原本階級分明的文化，在各樓層間空出一些能吸引員...
哈佛商業評論2015年4月號
催生銷售尖兵 業務主管們常感到納悶，為什麼自家產品功能優異、銷售人力充足，且也已投入大筆教育訓練費用，業績還是不見起色？那是因為他們忽略了其中一個重要環節，也就是沒有用對的激勵方式來鼓舞銷售人員。然而，面對當前幾股大趨勢，像是數位行銷讓銷售人員的角色式微、大數據的興起可更精準測量顧客價值、全球化使得銷售人員的薪酬不能再一體適用等，迫使業務主管走到關鍵時刻，必須要檢視自己的激勵方式到底是否仍有效，以及應如何改革。 首先，過去銷售目標的設定，以及給予銷售人員多少誘因，...
The CATESOL Journal
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