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Classification in the Wild
Rules for building formal models that use fast-and-frugal heuristics, extending the psychological study of classification to the real world of uncertainty. This book focuses on classification--allocating objects into categories--"in the wild," in real-world situations and far from the certainty of the lab. In the wild, unlike in typical psychological experiments, the future is not knowable and uncertainty cannot be meaningfully reduced to probability. Connecting the science of heuristics with machine learning, the book shows how to create formal models using classification rules that are simple, fast, and transparent and that can be as accurate as mathematically sophisticated algorithms developed for machine learning.
Nudging
How “nudges” by government can empower citizens without manipulating their preferences or exploiting their biases. We’re all familiar with the idea of “nudging”—using behavioral mechanisms to encourage people to make certain choices—popularized by Richard Thaler and Cass Sunstein in their bestselling 2008 book Nudge. This approach, also known as “libertarian paternalism,” goes beyond typical programs that simply provide information and incentives; nudges can range from automatic enrollment in a pension plan to flu-shot scheduling. In Nudging, Riccardo Viale explores the evolution of nudging and proposes new approaches that would empower citizens without manipulating them pa...
Analytical CRM
Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers’ cross-buying behavior can be stimulated and how customers’ relationship length and depth, meaning customers’ activity and purchase-levels, can be predicted.
Narrative Structure and Narrative Knowing in Medicine and Science
It has become a truism that we all think in the narrative mode, both in everyday life and in science. But what does this mean precisely? Scholars tend to use the term ‘narrative’ in a broad sense, implying not only event-sequencing but also the representation of emotions, basic perceptual processes or complex analyses of data sets. The volume addresses this blind spot by using clear selection criteria: only non-fictional texts by experts are analysed through the lens of both classical and postclassical narratology – from Aristotle to quantum physics and from nineteenth-century psychiatry to early childhood psychology; they fall under various genres such as philosophical treatises, case histories, textbooks, medical reports, video clips, and public lectures. The articles of this volume examine the central but continuously shifting role that event-sequencing plays within scholarly and scientific communication at various points in history – and the diverse functions it serves such as eye witnessing, making an argument, inferencing or reasoning. Thus, they provide a new methodological framework for both literary scholars and historians of science and medicine.
Analytical CRM
Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers’ cross-buying behavior can be stimulated and how customers’ relationship length and depth, meaning customers’ activity and purchase-levels, can be predicted.
Innovatives Customer Relationship Marketing
Das CRM-Handbuch für Einsteiger und Profis im Bereich Kundenmanagement und Marketing. Entdecken Sie neue, innovative Wege, Ihre Bestandskunden anzusprechen und langfristig zu halten. Dieser Band ist eine Sammlung an Themen, Thesen und Inhalten, mit denen wir uns bei CrossEngage in den letzten Jahren befasst haben und die wir als entscheidend für die erfolgreiche Implementierung eines zeitgemäßen Kundenbeziehungsmanagements und einer Optimierung der Customer Journey ansehen. Denn eine nachhaltige Kundenbetreuung und Personalisierung der Kommunikation hat langfristig nicht nur positive Auswirkungen auf das Customer Engagement, die Kundenzufriedenheit und Customer Loyalty, sondern auch den ...
Authorial Personality and the Making of Renaissance Texts
How did we first come to believe in a correspondence between writers' lives and their works? When did the person of the author--both as context and target of textual interpretation--come to matter so much to the way we read? This book traces the development of author centrism back to the scholarship of early Renaissance humanists. Working against allegoresis and other traditions of non-historicizing textual reception, they discovered the power of engaging ancient works through the speculative reconstruction of writers' personalities and artistic motives. To trace the multi-lingual and eventually cross-cultural rise of reading for the author, this book presents four case studies of resolutely...
Dictionary of American Family Names: 3-Volume Set
Where did your surname come from? Do you know how many people in the United States share it? What does it tell you about your lineage?From the editor of the highly acclaimed Dictionary of Surnames comes the most extensive compilation of surnames in America. The result of 10 years of research and 30 consulting editors, this massive undertaking documents 70,000 surnames of Americans across the country. A reference source like no other, it surveys each surname giving its meaning, nationality, alternate spellings, common forenames associated with it, and the frequency of each surname and forename.The Dictionary of American Family Names is a fascinating journey throughout the multicultural United States, offering a detailed look at the meaning and frequency of surnames throughout the country. For students studying family genealogy, others interested in finding out more about their own lineage, or lexicographers, the Dictionary is an ideal place to begin research.
