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EBOOK: Higher Education And Social Justice
Is access to higher education really open to all? How does the experience of higher education vary between social groups? Are graduate jobs harder to find for some than for others? The transformation of higher education from an elite experience to a mass system delivering advanced education to a socially mixed clientele has often been conflated with a process of equalization through wider access. But is this really the case? Andy Furlong and Fred Cartmel fear not, arguing that young people from social and economically disadvantaged families suffer from unfair access arrangements, have a poorer student experience and have limited contact with their middle class peers. Moreover, students from ...
EBOOK: Marketing Higher Education
How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.
From Vocational to Higher Education
This book discusses current issues in vocational and higher education and the relations between them. As well as concentrating on the well developed English-speaking countries - the UK, US, Canada, Australia and New Zealand - the book also considers important developments in continental Europe: in particular: The Bologna process in higher education The Copenhagen declaration on enhanced European co-operation in vocational education and training The development of a European qualifications framework From Vocational to Higher Education is key reading for university lecturers, those studying for higher degrees in higher education, managers and policy makers.
Customer Service
"Customer Service, 4/e" by Lucas features how-to topics for the customer service professional. It covers the concepts and skills needed for success in business careers, including listening techniques, verbal and nonverbal communication, and use of technology. Emphasis is given to dealing with customer service problems and how to handle conflicts and stress. Insights and tips are also provided for customer service supervisory personnel
EBOOK: From Vocational to Higher Education: An International Perspective
This book discusses current issues in vocational and higher education and the relations between them. As well as concentrating on the well developed English-speaking countries - the UK, US, Canada, Australia and New Zealand - the book also considers important developments in continental Europe: in particular: The Bologna process in higher education The Copenhagen declaration on enhanced European co-operation in vocational education and training The development of a European qualifications framework From Vocational to Higher Education is key reading for university lecturers, those studying for higher degrees in higher education, managers and policy makers.
