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Business Week's Guide to the Best Executive Education Programs
Are you among the tens of thousands of managers who yearn to someday join the next generation of CEOs and presidents? Chances are, you won't get there unless you go back to school. The fact is, university-based executive programs are fast becoming a prerequisite for success at every level of the corporate ladder...and they're proliferating at business schools throughout the U.S. and around the world. They include two-day seminars on specific topics such as customer satisfaction, 11-week-long sessions on general management, MBA programs, and everything in between. There are lesser-known programs that produce big-time results, as well as those that have loud reputations but are soft on substan...
Business Information Sources
This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.
National Union Catalog
Includes entries for maps and atlases.
Marketing: A New Age Perspective
Marketing today is an ever-evolving blend of science and art, where innovation meets strategy in a dynamic global marketplace. This book goes beyond traditional marketing texts, delving into advanced topics like integrated marketing communication and introducing cutting-edge themes not found in most other books. With a balanced approach, it prepares students for diverse careers in consumer services, industrial goods, advanced technology, non-profit enterprises, and government agencies. This book's engaging style and comprehensive pedagogy set it apart. Each chapter begins with a real-life vignette, drawing students into practical marketing scenarios, and ends with cases, review questions, an...
