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The Extended Enterprise
Today, constellations of firms ally against each other--and the firm that stands alone, may fail alone. Now there's a start-to-finish guide to the opportunities facing extended enterprises. This book show why extended enterprises demand radically new buyer-supplier relationships, why traditional business structures inhibit alliances, and how to develop the competencies a company needs.
Strategic Management in the 21st Century
Covering both practical and theoretical aspects of strategic management, this three-volume work brings the complex topic down to earth and enables readers to gain competitive business advantages in their marketplace. This clear, insightful, and interesting work covers all aspects of strategic management, including chapters that discuss SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, the Resource-Based View, transaction cost economics, and real options theory. Unlike other books, this three-volume work examines strategic management from different perspectives, effectively interweaving seemingly disparate subdisciplines, such as entrepreneurship and international business, with specialized foci, such as creativity, innovation, and trust. Incorporating information from contributors as varied as a proprietor of a worldwide motorcycle business to one of the most published scholars in the field of international strategic management, the practical and theoretical perspectives presented in Strategic Management in the 21st Century will benefit business strategists, professors of strategic management, and graduate students in the field.
Advances in Global Leadership
As organizations and leadership become more global, there are pressing needs for better developed conceptual models and definitions of what is meant by global leadership. Further, there is a need to integrate models and empirical evidence from multiple cultures and from non-Western authors. This series will be of value to: academics doing research and teaching on subjects related to leadership, international business, organizational behavior, and international management; practitioners and consultants who are managing global leadership development processes; and to individuals engaged in global leadership.
Simpli-Flying
The airline industry is in a state of radical restructuring as its markets and key stakeholders (customers, airline labour and management groups, governments, and the financial community) adjust to the new aviation realities. Airline executives can be forgiven for being overwhelmed by technology proliferation, zestful new paradigm airlines, September 2001, business cycles, Iraq, SARS, and animal diseases. The leadership challenge for all carriers is now to select and execute appropriate business models, thinking both 'inside' and 'outside' the 'box', to turn conventional wisdom upside down to achieve dramatic increases in productivity. Some legacy carriers still need to create an effective s...
Handbook on Business to Business Marketing
This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations Ð from businesses to government agencies to not-for-profit organizations Ð and the many individuals within them. Comprising 38 chapters written by internationally renowned scholars, this Handbook presents perspectives of a variety of issue areas from both an academic and a managerial perspective (state of theory and state of practice). The material in this compendium includes theoretical and practical perspectives in business-to-business m...
Market-Driven Management
"Providing analysis of the most recent marketing practices, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed"--From www.alibris.com.
Relationship Marketing: A broad church : conceptual and theoretical development in relationship marketing
With classic and contemporary writings from influential figures in the field, this work explores the theory and practice of relationship marketing.
International Directory of Business and Management Scholars and Research
This two-volume set contains over 4700 entries of biographical and bibliographical information on active business and management scholars and their current research. Information is organized into over 20 categories, including: area of research; publications; language fluency; and education.
