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These seventeen essays make up a history of the American film industry. Because film-making entails a special blend of economic and artistic endeavor, Kindem has chosen contributions from experts in a variety of fields--business, law, mass communications, and cinema studies. The organization of this anthology is both chronological and topical. The first three parts of the book basically follow the history of the film industry's marketing strategies, structural changes, and product innovations: from exhibition in Kinetoscope arcades to film "acts" in vaudeville, Nickelodeons, and movie palaces; from states' rights marketing schemes to block booking and chain-store exhibition strategies; from ...
Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.
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