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Johnson's and Webster's Verbal Examples
This book analyses Noah Webster's and Samuel Johnson's use of verbal examples in their dictionaries as a means of giving guidance on word usage. The author's major interest lies in elucidating how uniquely Webster, who was originally a grammarian, made use of verbal examples. In order to achieve this purpose, the author provides chapters based on types of entry words in their functional contexts. Johnson's selection of sources of citations and the frequency of his quoting citations tended to vary strongly according to the type of entry word; he also supplied invented examples rather than citations when he thought it especially necessary to clarify the use of a word. By contrast, with the exception of biblical ones, almost all of Webster's citations were taken from Johnson's »Dictionary«. However, Webster significantly made full use of such citations to express his view on word usage, which differs essentially from Johnson's. Besides, Webster had a strong tendency to quote phrases and sentences from the Bible for the same purpose.
Brand Risk
Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations. Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer’s third necessary competence, alongside strategic insight and financial understanding. In Brand Risk, a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinking and a range of techniques for the evaluation of brand exposures and opportunities - whether in response to the ambitions of a key business project, new market conditions or shareholder concern. A balanced review of the subject is enriched by reference to topics of current interest and is supported by illustrative examples throughout. Presenting the essentials of brand management and risk management side-by-side, Brand Risk offers graduated and complementary approaches to brand risk assessment, from the intuitive to the data-driven.
Founding Grammars
A "lively and revealing" history of America's obsession with grammar—from the debate over double negatives to the influence of frontier vernacular ( Kirkus Reviews). Standard grammar and accurate spelling are widely considered hallmarks of a good education, but their exact definitions are much more contentious—capable of inciting a full-blown grammar war at the splice of a comma. With an accessible and enthusiastic approach, Ostler considers these grammatical shibboleths, tracing current debates back to America's earliest days, an era when most families owned only two books—the Bible and a grammar primer. Along the way, she investigates colorful historical characters on both sides of the grammar debate in her efforts to unmask the origins of contemporary speech. Linguistic founding fathers like Noah Webster, Tory expatriate Lindley Murray, and post-Civil War literary critic Richard Grant White, all play a featured role in creating the rules we've come to use, and occasionally discard, throughout the years. Founding Grammars is for curious readers who want to know where grammar rules have come from, where they've been, and where they might go next.
Global Business Expansion: Concepts, Methodologies, Tools, and Applications
As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. Global Business Expansion: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on the emergence of new ideas and opportunities in various markets and provides organizational leaders with the tools they need to be successful. Highlighting a range of pertinent topics such as market entry strategies, transnational organizations, and competitive advantage, this multi-volume book is ideally designed for researchers, scholars, business executives and professionals, and graduate-level business students.
Handbook of Social Psychology
This thought-provoking Handbook presents an overview of social psychology as a sub-discipline of sociology and psychology. Chapters analyse how social interactions and environments influence human behaviours and emotions, providing critical insights into identity theory, group processes, social structures, and the sociology of emotions.
Practical Project Risk Management, Third Edition
This new edition of an award-winning risk management classic is more actionable than ever with new chapters on facilitating risk conversations and running a risk workshop. Risk isn't just about threat; it's also about opportunity. You have to be ready to take advantage of the most unexpected events—good or bad—with any project you are managing. But how does this work in practice? The Active Threat and Opportunity Management (ATOM) methodology offers a simple, scalable risk process that applies to all projects in all industries and business sectors. For each process step, the authors offer practical advice, hints, and tips on how to get the most out of the risk management process. Risk management really can work in practice. This Project Management Institute award-winning methodology is already used by top corporations. Whether you are someone with no prior knowledge of risk management or someone who simply needs guidance on how to apply risk management successfully, this book will help you tackle the ups and downs of this unpredictable world.
The Risk Management Handbook
Risk management is dynamic, with new risks continually being identified and risk management techniques adapting to new challenges. The Risk Management Handbook gives a clear snapshot of the current state of play in the risk management landscape and a look ahead to the key emerging issues in the field. Drawing together leading voices from the major risk management application areas - from GRC to supply chain risk, operational risk to cyber risk - this edited collection showcases best practice in each discipline and provides a succinct and coherent picture of the field as a whole. Part One surveys these crucial application areas and provides a broad integrative framework for the differing cont...
