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Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.
The Authenticity Industries
In recent decades, authenticity has become an American obsession. It animates thirty years' worth of reality TV programming and fuels the explosive virality of one hot social media app after another. It characterizes Donald Trump's willful disregard for political correctness (and proofreading) and inspires multinational corporations to stake activist claims in ways that few "woke" brands ever dared before. It buttresses a multibillion-dollar influencer industry of everyday folks shilling their friends with #spon-con and burnishes the street cred of rock stars and rappers alike. But, ironically, authenticity's not actually real: it's as fabricated as it is ubiquitous. In The Authenticity Indu...
Complex Networks & Their Applications XII
This book highlights cutting-edge research in the field of network science, offering scientists, researchers, students and practitioners a unique update on the latest advances in theory and a multitude of applications. It presents the peer-reviewed proceedings of the XII International Conference on Complex Networks and their Applications (COMPLEX NETWORKS 2023). The carefully selected papers cover a wide range of theoretical topics such as network embedding and network geometry; community structure, network dynamics; diffusion, epidemics and spreading processes; machine learning and graph neural networks as well as all the main network applications, including social and political networks; networks in finance and economics; biological networks and technological networks.
Marketing
How does Google support organizations in their transformation to digital marketing? How does the International Food Waste Coalition influence more sustainable behaviour? How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society. Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustain...
Sustainability in Art, Fashion and Wine
The art, fashion and wine industries are currently at various stages in their efforts to embrace and transition towards sustainability. While sustainability commitments are a necessary condition for progress, they are not sufficient. Instead, there is a need for sweeping transformative change that includes giving serious consideration to indigenous worldviews without recolonizing them. Sustainability in Art, Fashion and Wine includes findings from recent research and contributes to a new understanding of familiar concepts such as sustainability, (de)colonization and corporate responsibility in the art, fashion and wine industries by adopting critical lenses and incorporating them with innova...
Consumption, Status, and Sustainability
Focuses information from across time and culture on the relationships among status competition, consumption, and planetary sustainability.
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
This is an open access book. 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022) to be held in Chongqing (Online) on October 14-16, 2022. As the leader of the global trend of scientific and technological innovation, China is constantly creating a more open scientific and technological innovation environment, expanding the depth and breadth of academic cooperation, and building a shared innovation community. These efforts are making new contributions to globalization and building a community with a shared future for mankind. ICEMCI aims to bring together innovative academics and industry experts in Economic Management and Cultural Industry into a commo...
Marka ve Marka Özgünlüğü (Uygulamalı)
Marka özgünlüğünün, işletmeler açısından giderek artan bir öneme sahip olması bu konunun ve bileşenlerinin daha fazla araştırılmasını gerekli kılmaktadır. Marka özgünlüğünü sağlayabilen işletmelerin bu özgünlüğü etkileyen faktörleri bünyelerinde bulundurarak korumaları, rekabetçi pazarlarda faaliyetlerini sürdüren işletmeler için önemli bir başarı sağlayacaktır. Günümüz finansal krizlerinde ayakta kalmayı sağlayacak bir unsur olan marka özgünlüğünün; marka imajı, marka tercihi ve marka güveni gibi değişkenlerle ilişkisinin ortaya koyulması ile özgünlüğü; erdem, bağlantı, gerçeklik, estetiklik, kontrol ve orjinallik gibi b...
Sustainable Luxury
This book addresses the issue of sustainability in the luxury industry, which has become a major topic of concern for brand managers, scholars, policy-makers, the media, and academia. Spanning 13 chapters, the authors provide insights from developed and developing countries, whilst at the same time exploring a variety of issues within sustainable luxury, the hidden value of secondhand, eco-luxury, circular economy principles and perceptions, ethical sourcing and eco-label strategies. All of which can be linked to the broader theme of SDG12: Responsible Production and Consumption. Thus, the book not only has a wide geographical scope but also brings together a collection of scholars spanning many disciplines such as marketing, management, textiles, fashion, economics, and digital media. Offering a combination of empirical and conceptual works, the book also provides important insights for future research enquiries.
