Welcome to our book review site www.go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Absolute Essentials of Strategic Marketing
Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of ‘strategic windows’ to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats. Enhanced by text features such as essential summaries, focused references and additional online supplements, this very short introduction enables the reader to zero in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.
Cross-Cultural Management
This timely textbook is contemporary and comprehensive in its coverage of Cross-Cultural Management, and unique in its approach which fosters a multi-paradigmatic mindset among readers; embraces problem-based and experiential learning; and acknowledges the many diverse identities of cross-cultural managers. Part I provides an overview on how Cross-Cultural Management emerged and why it is unique, and Part II integrates the functionalist, interpretive and critical perspectives underpinning it. Part III transfers this learning to areas of application, including international business, organizations, technology and social media, and Part IV focuses on key skillsets such as developing your manag...
Entrepreneurship and Business
Miguel-Ángel Galindo Martín, Joaquín Guzman Cuevas and Domingo Ribeiro Soriano University of Castilla-La Mancha, Albacete, Spain University of Sevilla, Sevilla, Spain University of Valencia, Valencia, Spain The economic growth and the progress of the nations have been two issues that have worried to the economists during centuries. The classical eco- mics books have developed different theories and considered several f- tors that could explain those processes. Unfortunately, a single answer has not been obtained and nowadays economists try also to achieve a response to the mechanism of economic growth. Economic growth has been considered as one of the most relevant e- nomic policy. As it is well known, the validity of an economic policy is measured in terms of economic growth rate. It is supposed that those countries that obtain a higher economic growth rate are designing more efficient economic policies than those that show lower rates. The main corollary to this hypothesis is that the developing countries must follow and copy the economic policies designed by the developed countries.
Cultural Policy, Innovation and the Creative Economy
This book develops important new insights into the conditions that enable effective collaborations between arts and humanities researchers and SMEs in the creative economy. Drawing on the work of Creativeworks London, an AHRC-funded Knowledge Exchange Hub for the Creative Economy, this is an in-depth study of how co-created and collaborative research projects work on the ground and will be of immense value to all these audiences. Chapters by researchers and practitioners examine a range of collaborative research projects supported by Creativeworks London’s vouchers, which cover a large number of creative industry sectors and academic disciplines. The book identifies key learning from these...
The Absolute Essentials of Entrepreneurship
Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concise introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing. This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs
Handbook of East Asian Entrepreneurship
With the shift of the global economic gravity toward emerging economies and the roaring economic growth of the past three decades in China, East Asian catching-up growth strategies have profound implications for latecomer economies. While there are many handbooks on entrepreneurship in general, there is no reference on East Asian entrepreneurship. This is the first of its kinds in the market. The volume provides a useful reference for those who want to know East Asian entrepreneurship and business systems. It also provides many excellent cases and illustrations on the growth of entrepreneurial firms and the rise of branded products in East Asia. Policy makers or scholars who are interested i...
Entrepreneurship
An indispensable guide for students considering an entrepreneurial career path. This simple, straightforward, highly proactive text provides a solid theoretical background for devising a business plan and goes one step further, presenting a detailed list of practical questions students can use to write their own plan. It features full chapters on the various aspects of entrepreneurship (e.g., starting, buying, and franchising; home-based businesses; family businesses); emphasizes how self-employment affects the entrepreneur and his/her family; and provides a step-by-step framework for developing and writing a business plan - complete with specific questions and checklists. For a Small Business Management or Entrepreneurship course at the junior/senior undergraduate level. *Numerous updates - Includes recent research concerning the decision to become an entrepreneur; the changes in women-owned and minority-owned businesses; current information on new product development; expanded discussions on succession plans for family businesses *A practical-step-by-step approach to pricing; addresses of helpful Internet sites; and a discussion on how to market a product on-line *Cases on Intern
Long Range Planning
None
