Welcome to our book review site www.go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Audience Economics
How are audiences manufactured, valued and sold? With a focus on the electronic media (television, radio and the Internet), this text explores the unique characteristics of the audience as an economic product.
Social Media and the Public Interest
Facebook, a platform created by undergraduates in a Harvard dorm room, has transformed the ways millions of people consume news, understand the world, and participate in the political process. Despite taking on many of journalism’s traditional roles, Facebook and other platforms, such as Twitter and Google, have presented themselves as tech companies—and therefore not subject to the same regulations and ethical codes as conventional media organizations. Challenging such superficial distinctions, Philip M. Napoli offers a timely and persuasive case for understanding and governing social media as news media, with a fundamental obligation to serve the public interest. Social Media and the P...
Public Scholarship in Communication Studies
Prometheus brought the gift of enlightenment to humanity and suffered for his benevolence. This collection takes on scholars’ Promethean view of themselves as selfless bringers of light and instead offers a new vision of public scholarship as service to society. Thomas J Billard and Silvio Waisbord curate essays from a wide range of specialties within the study of communication. Aimed at scholars and students alike, the contributors use approaches from critical meditations to case studies to how-to guides as they explore the possibilities of seeing shared knowledge not as a gift to be granted but as an imperative urging readers to address the problems of the world. Throughout the volume, t...
The Communication Crisis in America, And How to Fix It
with foreword by Michael X. Delli Carpini, Annenberg School for Communication, University of Pennsylvania, USA This book critiques U.S. public policy about communication and offers guidelines to improve public safety and create strong democratic communities. The lack of effective emergency communication, basic information about health care, education, jobs and the economy, and civic life is at a crisis state, creating problems for the whole community, not just a vulnerable few. The Communications Crisis in America is not because of changing markets or new technology, it is the failure of public policy. The authors include economists, sociologists, journalists, lawyers and a diverse group of media and communication scholars, all offering an urgent call to action and difficult, but achievable steps forward.
Public Service Broadcasting 3.0
The digital media environment is characterized by an abundance and diversity of content, a multiplicity of platforms, new modes of content production, distribution and access, and changed patterns of consumer and business behaviour. This has challenged the traditional model of public service broadcasting (PSB) in diverse ways. This book explores whether and how PSB should adapt to reflect the conditions of the digital media space so that it can effectively and efficiently continue to serve its public mandate. Drawing on literature on media governance in media and communication science, public international law as well as discussions on cyberlaw, Mira Burri maps and critically analyses existi...
Foundations of Communications Policy
Rapid changes in communication technologies are straining the existing system of electronic media regulation. Despite the increasing pace of technological change, the electronic media continue to be regulated under a well-established set of guiding principles. Principles such as the First Amendment, the public interest, the marketplace of ideas, diversity, competition, localism and universal service continue to serve as the primary objectives for policymakers and as the focal points for contemporary policy controversies. This volume focuses on these principles, examining their underlying motivations and assumptions, their central components, their different interpretive approaches and their ...
Digital and Social Media Regulation
Digital and social media companies such as Apple, Google, and Facebook grip the globe with market, civic, and political strength akin to large, sovereign states. Yet, these corporations are private entities. How should states and communities protect the individual rights of their citizens – or their national and local interests – while keeping pace with globalized digital companies? This scholarly compendium examines regulatory solutions which encourage content diversity and protect fundamental rights. The volume compares European and US regulatory approaches, including closer focus on topics such as privacy, copyright, and freedom of expression. Further, we propose pedagogical models fo...
Regulating Big Tech
Regulating Big Tech explores cutting-edge policy innovations that tackle the dominance of Google, Apple, Facebook, Amazon, and Microsoft and the interlocking challenges of contemporary tech regulation.
Audience Evolution
Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now...
The Tech-Media Hybrid
Google is typically thought of as a tech giant and the world’s largest search engine, but it was also among the first tech companies to invest in news. After 9/11, the company recognized the economic and social value of up-to-the-minute information and began to incorporate news into its business. Google News—built on automation, algorithms, aggregation, and the unbundling and rebundling of news—and Google’s other news-related initiatives went on to play a major role in shaping the information ecosystem of the twenty-first century. In The Tech-Media Hybrid, Qun Wang examines Google’s engagement with news across more than two decades, tracing the company’s complicated relationship ...
