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Design Science Methodology for the Management Sciences
This textbook is a comprehensive guide to applying design science methodology to solve field problems within and between organizations. Aimed at students, managers, researchers, and professionals in the management sciences, this textbook explores how tacit knowledge can be scientifically extracted and transformed into actionable solution concepts, or artifacts. Key concepts include the co-evolution of problem and design spaces, the development of design propositions, and the creation of practical models, protocols, and policies. The book introduces a new paradigm that balances rigor with relevance, detailing how design propositions can lead to real-world applications. Through its detailed exploration of design science research, the book not only offers tools for immediate problem-solving but also contributes to the broader body of knowledge in management sciences.
The Generation, Recognition and Legitimation of Novelty
Setting an agenda for a more holistic theory on the emergence, evaluation, and legitimation of novelty, this volume showcases how novelty emergence and novelty recognition correspond to two distinct phases of the journey of novelty, from the moment it is generated to the moment it takes root and propagates.
The Routledge Companion to Corporate Branding
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that c...
Handbook on Customer Centricity
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
eBook: New Products Management 11e
eBook: New Products Management 11e
Wiley International Encyclopedia of Marketing, 6 Volume Set
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Brand Management
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony's Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.
Delft Design Guide
an overview of product design approaches and methods used at the faculty of Industrial Design Engineering at the TU Delft.
A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.
The Turkish Economy
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