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Best Home Businesses for People 50+
For the fastest-growing segment of our population, here is a comprehensive guide to starting and running a home-based business in midlife and retirement. A baby boomer turns fifty every seven seconds, creating what will soon be the largest and most influential senior generation in history. These dynamic seniors have both a desire and a need to continue their working lives past the age when their parents retired. Boomers have been the primary buyers of more than one million self-employment guides by Paul and Sarah Edwards-and they now have the perfect handbook to take them into the second half of life. The Best Home Businesses for People 50+ features seventy comprehensive profiles that show h...
Getting Your Book Published For Dummies
There’s never been a better time to be an author! Books like the Harry Potter series create a media phenomenon, with people lining up and camping outside bookstores to purchase newly released titles. Yet book sales overall – not just those of mega-sellers – are on the rise, as more and more people seek knowledge and entertainment through reading. The Library of Congress currently registers about 60,000 new titles for copyright each year. 60,000 books by 60,000 authors. Imagine yourself as one. Getting Your Book Published For Dummies is your complete guide to realizing whatever gem of an idea you’ve been carrying with you. If you’ve ever thought, “this would make a really good boo...
The Everything Parent's Guide to Raising a Successful Child
As parents struggle with these questions on a daily basis, The Everything Parent’s Guide to Raising a Successful Child helps put their fears to rest, providing them with professional, reassuring advice on how to raise a "successful" child according to their own standards. The Everything Parent’s Guide to Raising a Successful Child walks parents through all emotional, intellectual, and physical aspects of development. It’s the first step in establishing realistic expectations, setting boundaries, and helping shape the mind of a responsible, well-rounded, happy young adult.
Morally Straight
This deeply-reported narrative illuminates the battle for LGBTQ+ inclusion in the Boy Scouts of America, a decades-long struggle led by teenagers, parents, activists, and everyday Americans. Weaving in his own experience as a scout and journalist, Mike De Socio’s Morally Straight tells a story that plays out over the course of nearly forty years, beginning in an era when gay rights were little more than a cultural sideshow; when same-sex marriage was not even on the radar; and when much of the country was recommitting to conservative social mores. It was during this treacherous time that accidental activists emerged, challenging one of America’s most iconic institutions in a struggle tha...
The Politics of Hope
[i]The Politics of Hope[/i] presents cogent research on human potential and leadership against the backdrop of an insider's political war stories. The result is a clear picture of American democracy as an exciting four-step evolutionary process that mirrors the macrocosm of the evolution of all humanity. That the scope of our world has narrowed due to rapid and chaotic social change brought on by the Internet and other global communication technologies, is a fact not lost on Zajonc. [i]The Politics of Hope[/i] is a call to action for American citizens, recognizing that to revive the dream of democracy worldwide, our nation must set the stage for political greatness on a global scale.
The Marketing Director's Role in Business Planning and Corporate Governance
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process. Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.
Complementary and Alternative Treatments in Mental Health Care
The widespread use of nonconventional treatments, or complementary and alternative medicine (CAM), and the increasing evidence supporting their therapeutic benefits call for a concerted scientific effort to integrate treatments that work into mainstream medicines. Answering that call is the groundbreaking Complementary and Alternative Treatments in Mental Health Care, a concise, practical reference that reviews the many CAM approaches used in North America and Europe to treat -- or self-treat -- mental health problems, and the history and rationale for a variety of CAM treatments, including the risks and benefits of their integration into mainstream mental health care. Two dozen contributors...
Forthcoming Books
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Key Concepts in International Business
Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about. It will be especially useful as a revision aid.
