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Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
The Hindu Index
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The Indonesian Mahābhārata
The classical Indonesian Udyogaparva was composed sometime during the period AD 991 to AD 1016.It has been translated into English for the first time.
Indian Films
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Liberalisation & Industry in India & China
All developing countries look alike in many respects. However, some of these countries are so closely alike that they conjure up in the mind the image of Siamese twins. There are many similarities between India and China such as the existence of surplus labour and interventionist government that deserve a comparative analysis. In this study, Dr. Srinivas has analysed the development of these two countries with reference to their growth performance, general development and economic transformation as the backdrop for understanding their comparative achievements in the realms of industrial growth and productivity, and liberalisation and industrial relations. The author has taken care to study t...
The EU-India Partnership
How can India and the EU expand their relationship from its current economic dimension to a broader, security-based dimension? Why is this not happening in spite of expressed willingness and the clear reciprocal benefits that would ensue? Is there a lack of frank dialogue on sensitive areas, or is there a more general lack of mutual understanding? The various Indian and European contributors to this volume -- the result of long-standing collaboration between the Indian Council of World Affairs (ICWA) and the European Union Institute for Security Studies (EUISS) -- assess incipient progress and explore ways to advance India-EU relations in the bilateral and multilateral dimensions of the Stra...
