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Cheap?
Challenges the idea of "cheap" and examines the long-term consequences of excessive consumer choice and low prices.
The New Boss
For all managers making a leadership transition, it is critical to engage with the new role rapidly to permit a seamless changeover and to ensure that staff remain engaged and focused. This handy guide provides you with the structure and guidance you need to minimise disruption and maximise performance during the crucial first 100 days. Written by Peter Fischer, an industrial psychologist and psychotherapist, the book provides you with tried and tested models and self-assessment techniques which allow you to manage expectations, build key relationships and drive through change during your first three months in charge. The first part of the book deals with the common problems faced by new man...
Different Thinking
Demonstrates how companies can think creatively when producing new products and services for their customers.
Strategic Planning
This comprehensive new book offers practical information on how to develop and implement successful, revenue-generating strategies within a business.
Automation, Communication and Cybernetics in Science and Engineering 2011/2012
The book is the follow-up to its predecessor “Automation, Communication and Cybernetics in Science and Engineering 2009/2010” and includes a representative selection of all scientific publications published between 07/2011 and 06/2012 in various books, journals and conference proceedings by the researchers of the following institute cluster: IMA - Institute of Information Management in Mechanical Engineering ZLW - Center for Learning and Knowledge Management IfU - Associated Institute for Management Cybernetics Faculty of Mechanical Engineering, RWTH Aachen University Innovative fields of application, such as cognitive systems, autonomous truck convoys, telemedicine, ontology engineering, knowledge and information management, learning models and technologies, organizational development and management cybernetics are presented.
Power Brands
Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and managed systematically. Power Brands reveals the secret of strong brands, presenting a holistic approach to brand management, which combines precise science with target-oriented craft and inspiring art. Using concepts developed from a university study, the book introduces McKinsey BrandMatics, which combines systematic, qualitative concepts and indicators (e.g., brand image) with quantitative ones (e.g., revenue potential), resulting in a comprehensive and transparent framework for successful brand management.
International Literary Market Place
For book publishing contacts on a global scale, International Literary Market Place 2006 is your ticket to the people, companies, and resources at the heart of publishing in more than 180 countries world-wide-from Afghanistan to Zimbabwe. With the flip of a page, you'll find completely up-to-date profiles for more than 16,500 book-related concerns around the globe, including... 10,500 publishers and literary agents 1,100 major booksellers and book clubs 1,500 major libraries and library associations... and thousands of other book-related concerns-such as trade organizations, distributors, dealers, literary associations, trade publications, book trade events, and other resources conveniently organized in a country-by-country format. Plus, ILMP 2006 includes two publisher indexes-Types of Publications Index and Subject Index-that offer access to publishers via some 140 headings. Additional coverage includes information on international literary prizes, copyright conventions, a yellow pages directory, and a worldwide calendar of events through 2011.
Analyse und Systematisierung von Unternehmensgründungen zwischen "Web 1.0" und "Web 2.0"
Diplomarbeit aus dem Jahr 2008 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 2,0, Universität des Saarlandes, Sprache: Deutsch, Abstract: Die Zielsetzung dieser Arbeit besteht darin, systematische Zusammenhänge zu finden und näher zu untersuchen, die zum Erfolg von Unternehmen der Internetbranche geführt haben und dazu herangezogen werden, diesen Erfolg zu beschreiben. Im Rahmen dieser grundlegenden Fragestellung soll im Einzelnen untersucht werden, wodurch Unternehmen der Internetbranche Erfolg haben, wie man diese Erfolgsfaktoren systematisieren kann, ob es Unterschiede der Erfolgsfaktoren von Unternehmen des Web 1.0 und des Web 2.0 gibt und wie man den G...
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