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Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.
Were you raised in a "non-touching" atmosphere? Is your "inner hunger" really a yearning for touch? Do you know what your touching "taboos" are? Do you wish you could feel more comfortable touching others or being touched? Are you fulfilling your loved one's need for touch? Would you like to learn how touching influences behavior and how it could enrich your daily? In the revised edition of her exciting book, The Power of Touch, Phyllis K. Davis explores the human need to touch and be touched--and how America's cultural taboos have made us a touch-starved nation. Phyllis shares important insights on physical contact, not only as a biological need, but also as a language that communicates lov...
Against the background of NATO's Istanbul conference of 1971 (Cronbach and Drenth, 1972), the Kingston conference shows that great progress has been made by the community of cross-cultural psychologists. The progress is as much in the psychology of the investigators as in the investigations being reported. In 1971 the investigators were mostly strangers to each other. Behind their reports lay radically different field experiences, disparate research traditions, and mutually contradictory social ideals. Istanbul was not a Tower of Babel, but participants did speak past each other. Now a community exists, thanks to the meetings of NATO and the International Association for Cross-Cultural Psych...
Vol. 26- includes the report on the schools for the deaf and dumb in central and western Europe by Rev. George E. Day.
Das Buch ist der erfolgreichen Geschichte eines akademischen Austauschs gewidmet. Es dokumentiert die Magister- und Doktorarbeiten, mit denen mehr als 100 Studierende einen doppelten Studienabschluss erlangten: einen deutschen und einen nordamerikanischen Titel. Die Beiträge reflektieren persönliche Erfahrungen, entwickeln innovative Konzepte interkulturellen Lehrens und Lernens, analysieren linguistische und gesellschaftliche Aspekte des Kulturkontakts, Intertextualität, Austauschprozesse sowie Kooperation und Partnerschaft für große kulturelle Inszenierungen.
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.