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Edexcel AS/A-level Year 1 Business Student Guide: Theme 1: Marketing and people
Exam Board: Edexcel Level: AS/A-level Subject: Business Written by experienced author Mark Hage, this Student Guide for Business focuses on the key topics of markets and market needs, marketing strategy and managing people. The first section, Content Guidance, summarises content needed for the exams, with knowledge-check questions throughout. The second section, Questions and Answers, provides samples of different questions and student answers with examples of how many marks are available for each question. Students can: - Identify key content for the exams with our concise summary of topics - Find out what examiners are looking for with our Questions and Answers section - Test their knowledge with rapid-fire questions and answers - Avoid common pitfalls with clear definitions and exam tips throughout - Reinforce their learning with bullet-list summaries at the end of each section
Communication and Technology
The primary goal of the Communication and Technology volume (5th within the series "Handbooks of Communication Science") is to provide the reader with a comprehensive compilation of key scholarly literature, identifying theoretical issues, emerging concepts, current research, specialized methods, and directions for future investigations. The internet and web have become the backbone of many new communication technologies, often transforming older communication media, through digitization, to make them compatible with the net. Accordingly, this volume focuses on internet/web technologies. The essays cover various infrastructure technologies, ranging from different kinds of hard-wired elements...
Intellectual Property, Design Innovation, and Entrepreneurship
This book focuses on intellectual property (IP) in the context of product innovation and design-led start-up management. A distinguished feature is that it analyses innovation-related scenarios within their continuously changing contexts. IP is discussed in relation to the way in which its value changes over time as a venture matures. The book reveals how IP strategies can enhance a start-up’s survival prospects and its growth potential if they are connected systematically to other business development attributes. Being mainly addressed to enterprising designers, it may also support business administration programmes, innovation hubs, design educators, incubator managers, as well as busine...
EBOOK: Principles and Practice of Marketing
EBOOK: Principles and Practice of Marketing
B.C. Blues Crime 2-Book Bundle
RCMP officer David Leith and his team investigate a series of murders from the snowbound Hazeltons to Lower Mainland B.C. in this atmospheric new crime series. Cold Girl A singer vanishes in the snowbound Hazeltons. Has she been snatched by the so-called Pickup Killer? Investigator David Leith has much to contend with — punishing weather and wily witnesses, plus a young constable who’s more hindrance than help. Suspects multiply, but only at the bitter end does Leith discover who is the coldest girl of all. Undertow RCMP detective Leith fears he’s made a mistake bringing his family to North Vancouver. His first Serious Crimes Unit case has rocked his senses: who would brutally murder a mother, father, and baby? Detective Dion, also regretting the move, has returned to the city where he no longer fits in — but is he back in the swim, or destined to drown?
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Tourism Destination Management
This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common objective that improves the competitiveness of the destination. Five main lines of research on tourist destinations can be established: 1) the management, planning, and marketing of destinations, with special attention to the tourism supply chain, communication, and integral management; 2) the sustainability of resources and capabilities; 3) the renewal of destinations in order to update their offer and main resources to maintain competitiveness; 4) online reputation and comm...
