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Intellectual Property, Design Innovation, and Entrepreneurship
This book focuses on intellectual property (IP) in the context of product innovation and design-led start-up management. A distinguished feature is that it analyses innovation-related scenarios within their continuously changing contexts. IP is discussed in relation to the way in which its value changes over time as a venture matures. The book reveals how IP strategies can enhance a start-up’s survival prospects and its growth potential if they are connected systematically to other business development attributes. Being mainly addressed to enterprising designers, it may also support business administration programmes, innovation hubs, design educators, incubator managers, as well as busine...
Designing the BBC
Designing the BBC provides an insider perspective on the groundbreaking work of the BBC's Television Graphic Design Department from 1954-2005. Drawing on the unique holdings of the BBC Motion Graphics Archive, and first-hand perspectives of former BBC staff, this book provides a timely overview of over 50 years of the BBC's innovative practice and lasting impact in the field of television motion graphics. Taking a thematic approach, the volume considers the graphic design of a range of TV genres, including household favourites such as Doctor Who; sports programming such as Grandstand and big sporting events like the Olympics; children's television including Grange Hill; popular science programmes such as Tomorrow's World; news output such as The Nine O'Clock News, Election Night specials, the weather and the channel idents of BBC 2. The book brings together BBC staff with leading scholars in design and television studies who investigate the Archive, bringing to life cultural memories, and consider the Graphic Design Department's lasting impact, both at the time and today.
limited language: rewriting design
Limited Language is a web-platform, co-founded in 2005 by Colin Davies (University of Wolverhampton) and Monika Parrinder (Royal College of Art, London), for generating writing and discussion about the design process. Over the last four years the site has collected a series of essays and commentary dealing with the key issues which effect and shape visual communication today. limited language: rewriting design, examines the relationship between traditional printed formats (the book) and new digital ones (blogging). Hybrid media forms are already transforming design. How might they be used to rethink design writing? limited language: rewriting design creates an alternative and innovative "wri...
Transforming Type
Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image. In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.
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Communication Arts
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Design Annual
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Basics Typography 01: Virtual Typography
Basics Typography: Virtual Typography addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information it is also bound by time. The increasing use of moving, virtual type can help to harmonise this time-based presentation of words on screen. The book touches on work from a variety of designers, including Channel 4 and Pentagram Design. This will provide an excellent introduction to the latest methods in typographical and visual communication.
