Robert E Widing

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

• Author(s): Elizabeth J. Wilson, William C. Black

• Categories: Business & Economics

• Type: Book
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• Published: 2015-01-21
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• Publisher: Springer

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Measurement of Stress-inducing Life Situations Life Styles

• Author(s): Alan G. Sawyer, Bellur N. Srikar, Herbert G. Heneman (III), James Edward Storbeck, James M. McFillen, Janina C. Latack, Orlando Behling, Philip M. Podsakoff, Vijay Govindarajan, W. Wayne Talarzyk, Charles N. Greene, J. Paul Peter, James A. Fitzsimmons, John K. Shank, Marcus H. Sandver, Mary G. Gagen, Ross Richard Reck, W. C. Benton

• Categories: Bayesian statistical decision theory

• Type: Book
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• Published: 1982
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• Publisher: Unknown

None

American Glass Review

• Categories: Glass manufacture

• Type: Book
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• Published: 1966
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• Publisher: Unknown

None

Journal of Marketing

• Categories: Electronic journals

• Type: Book
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• Published: 2002
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• Publisher: Unknown

Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.

Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications

• Author(s): Terence A. Shimp

• Categories: Business & Economics

• Type: Book
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• Published: 1997
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• Publisher: South Western Educational Publishing

The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.