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Economics and Management in the Biopharmaceutical Industry in the USA
From a managerial perspective, the biopharmaceutical industry represents a competitive, fast-changing, intellectually-powered, innovation-driven sector. Many management scholars have studied this discontinuous era to make sense of strategic behavior and the cognition of firms and top managers. A past look at the biopharmaceutical industry provides answers to questions that most managers have. For example, what options do you have and what actions do you take when new firms enter your industry? In the 1970s, new biotechnology firms, funded by venture capitalists, appeared in the pharmaceutical industry with new knowledge. Successful pharmaceutical firms decided to collaborate with the new ent...
General Register
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House & Garden
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Virginia Colonial Abstracts
"In this reprint edition the contents [of the original 34 volumes] have been rearranged, re-typed, and consolidated in three hardcover volumes, each with its own master index."--Title page verso.
