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Internationalization of Sport Events Through Branding Opportunities
Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following for participating teams, generates income for its organizers, and enhances the financial gains and popularity of star players. Branding such as this has emerged as an indispensable element in strategies that ensure the sport event is easily recognizable, and inscriptive in the minds of sports consumers. Internationalization of Sport Events Through Branding Opportunities explains this shift, as well as share ...
Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World
Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.
Artificial Intelligence and Actuarial Science
This book aims to explore how to automate, innovate, design, and deploy emerging technologies in actuarial work transformations for the insurance and finance sector. It examines the role of artificial intelligence with process automation in daily monitoring of solvency, governance, compliance, data processes, etc. It also explores the usage of machine learning, telematics system, AI-enabled claim processing software, Big Data and Algorithms, Explainable AI, and AI-enabled risk management tools in various actuarial processes. This book: • Presents case studies and best practices with real-world examples of successful and unsuccessful actuarial work transformation initiatives and transformat...
Handbook of Research on Safe Disposal Methods of Municipal Solid Wastes for a Sustainable Environment
Managing solid waste is one of the biggest challenges in urban areas around the world. Technologically advanced economies generate vast amounts of organic waste materials, many of which are disposed of in landfills. In the future, efficient use of carbon-containing waste and all other waste materials must be increased to reduce the need for virgin raw materials acquisition, including biomass, and reduce carbon emissions to the atmosphere, mitigating climate change. Moreover, expeditious development in information and communications technology (ICT) has made the machines more powerful and efficient, but at the same time, there is a simultaneous decrease in product life leading to an extensive...
The Pursuit of Reputation: Unlocking the Power of Public Relations
Discover the art of thriving in India's ever-shifting PR landscape with insights from 75+ seasoned experts who will help you chart a path towards modern-day brand management in uncertain times. This is a new era for public relations. Never before has reputation been so important, and never before so fraught. At a time when thoughtfulness, transparency and authenticity are seen as key tenets, navigating India’s unique cultural, social and economic diversities poses a challenge both for fresh professionals and seasoned leaders. Added to this are emergent technologies across fields. PR professionals have but one choice: adapt to these far-reaching transformations and survive. The Pursuit of R...
Fashion in the Metaverse
This book examines a significant moment in fashion's evolution when technological innovations are inspiring designers, brands and consumers to think beyond conventional clothing in the real world and to forge fresh relationships with digital garments within 3-D virtual spaces. It shows how these spaces, which are largely driven by augmented reality, virtual reality, mixed reality and blockchain, enable users to interact with digital avatars and each other. For many the prospect of employing new technologies is as terrifying as it is exciting. Fashion in the Metaverse aims to demystify these advanced technologies, while also delving into the uncertainties and impact of others such as AI, NFTs...
Revolutionizing the Healthcare Sector with AI
The healthcare sector is at a critical juncture, facing the pressing need to integrate generative AI technologies responsibly. Despite the promising benefits, such as improved diagnostics, personalized treatments, and streamlined operations, the adoption of AI in healthcare poses significant challenges. These challenges include ethical dilemmas, regulatory complexities, and the need for governance frameworks to ensure the technology's responsible use. Revolutionizing the Healthcare Sector with AI offers a comprehensive solution to these challenges. It provides a deep dive into the adoption, integration, scalability, and sustainability of generative AI in healthcare and a thorough analysis of governance, ethical, and regulatory issues. By offering insights from researchers, practitioners, patients, and policymakers, this book is a platform for responsible AI adoption in healthcare.
Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms
Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one issue are both asking the same question; how can we seamlessly incorporate metaverse platforms into the complex web of omnichannel business models? Scholars and academics are confronted with the urgent need to understand and adapt to this new digital frontier. With the rise of metaverse technologies, the boundaries between physical and virtual realms are blurring, making it increasingly vital for scholars to bridge the gap between theory and practical application. This challenge not only touches on the fields of marketing, finance, HR,...
Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach
In the era of the metaverse, a big challenge permeates the digital landscape—a challenge that resonates both with creators seeking to thrive in this dynamic space and policymakers attempting to navigate its uncharted territories. Creators, driven by innovation, grapple with a myriad of uncertainties in monetizing their virtual content effectively. Simultaneously, policymakers find themselves at a crossroads, caught between the rapid evolution of the virtual realm and the lack of clear regulatory guidelines. This struggle is exacerbated by the issue of cybersecurity threats that cast a shadow over the metaverse's transformative potential. It is within this context of challenges that Creator...
AI Healthcare Applications and Security, Ethical, and Legal Considerations
Artificial Intelligence (AI) technology has led to the creation of many opportunities in the field of healthcare. Like other industries, stakeholders in the healthcare sector stand to benefit tremendously from its adoption. The multifaceted benefits associated with AI are something that makes the adoption of technology constructive for the sector. That said, it is equally important to take care of the ethical, security, and safety challenges related to AI applications. AI Healthcare Applications and Security, Ethical, and Legal Considerations discusses in detail the various facets of AI integration in the healthcare sector. This book offers comprehensive information on how to integrate AI into the healthcare sector safely and ethically. Covering topics such as cybersecurity, machine learning models, and public policy, this book is an excellent resource for healthcare professionals and administrators, researchers, ethicists, legal scholars, healthcare policy makers and regulators, medical informatics and IT professionals, educators, bioethics professionals, academicians, and more.
