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Contemporary Muslim Travel Cultures
This timely volume brings together various issues in Muslim consumer cultures and provides a comprehensive account of Muslim tourism and tourist behaviour. Islam is a major international religion and Muslims are a majority of the population in many countries in Asia, the Middle East and North Africa. The growth of a substantial middle class, the development of Islamic consumer cultures, rising Muslim market consumption in non-Muslim majority destinations and the growing significance of intra-Muslim traffic and rising outbound tourism expenditure in emerging Muslim markets have all contributed to substantial interest in Muslim tourism. However, travel by Muslims is about far more than the Haj...
Islamic Marketing and Branding
Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the I...
Sustainable Tourism
This edited volume aims to ignite an academic discussion regarding necessary, and urgent, adaption and mitigation strategies for the tourism industry. Now more than ever, there is a need for designing and implementing concrete strategies for a world in which tourism practices are sustainability-minded, not only to rescue this key industry from the devastating effects of the COVID-19 pandemic, but also to limit the effects that it has on pollution, climate change, and at-risk populations. Achieving this goal will require innovations that can help us synchronously adapt to committed change as well as shift our planning processes and alter our behaviours. Including contributions from internatio...
Routledge Handbook of Tourism and Hospitality Development in Vietnam
Written from a range of disciplinary perspectives including local Vietnamese scientists and practitioners, the book offers valuable insights into the challenges, opportunities, and local realities of the tourism and hospitality industries. Through its six sections covering various topics such as destination development and marketing, sustainable practices, customer experience and satisfaction, community engagement and development, workforce development and education, and technology and innovation, the book provides a deep dive into the dynamics of Vietnam’s tourism and hospitality landscape. It explores emerging trends, transformative experiences, and policy recommendations for sustainable growth. This book bridges a significant gap in the literature on Vietnamese tourism and hospitality, offering insights relevant to anyone interested in the future of these industries in emerging destinations beyond this region. This volume will be an invaluable resource for practitioners, policymakers, scholars, researchers and students of tourism and hospitality.
The Future of Metaverse in the Virtual Era and Physical World
This book is divided into three parts. The first part discusses the Metaverse's basics, development, and optional applications such as 3D virtual dressing room-based user-friendly Metaverse, the use of Metaverse in the healthcare and environment sectors as well as the ethics of the Metaverse and digital virtual environments. Part two presents some chapters that discuss emerging technologies in the Metaverse world including IoT, digital twining, and artificial intelligence and shows its impact on climate change. The third part contains chapters discussing cybersecurity in the Metaverse including blockchain technology opportunities and applications and the threat of the digital humanities in the Metaverse. The book is suitable for students and academics aiming to build up their background on the Future of the Metaverse in the Virtual Era and Physical World.
Sports Events, Society and Culture
This innovative and timely volume moves beyond existing operational and pragmatic approaches to events studies by exploring sports events as social, cultural, political and mediatised phenomena. As the study of this area is developing there is now a need for critical and theoretically informed debate regarding conceptualisation, significance and roles. This edited collection explores the core themes of consumption, media technologies, representation, identities and culture to offer new insight into how sports events contribute to generation of individual and shared meaning over personal, community and national identities as well as the associated issues of conflict, resistance and power. Cha...
