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Policy Analysis in Thailand
This book represents the first systematic overview of policy analysis in Thailand.
Branding Authoritarian Nations
Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. The book argues that nation branding is a political act that is integral to state legitimation processes, particularly in the context of authoritarian regimes. It applies its alternative reading of nation branding to eight different sectors: tourism, economy, foreign direct investment, foreign policy, education, culture, public relations, and the private sector. The author explains that nation branding produces specific kinds of applied national myths, referred to as ‘strategic national myths....
Business Groups and the Thailand Economy
Business Groups and the Thailand Economy examines the role of business groups, specifically state, local, and foreign capitals in the economic development of emerging economies and highlights why business groups are essential in helping a country break out of the middle-income trap. Wailerdsak reviews Thailand’s industrial and economic growth strategies through the local and international investors and explains why business groups are one of the key drivers of economic advancement and why they help to avoid the middle-income trap. The author also examines their business power expansion methods, including selection and specialization, political influence, mergers and acquisitions, outward F...
Postcolonial Copyright Law
This book appraises postcolonial perspectives to rethink the meaning of copyright and makes suggestions for its future within the global landscape of intellectual property law. Drawing on the experience of Thailand as a case study, a country with a unique yet marginal position in discussions on colonialism, the book offers valuable insights for the international field of copyright law. Thai copyright law emerged in an era when the threat of European colonial powers inspired local ruling elites to embark on a quest for modernisation and establish a modern absolutist state. One can observe similar dynamics in the recent promotion of Thailand’s Creative Economy. Contrary to these top-down developments, the book argues for greater attention to attitudes and practices on the ground. Taking an interdisciplinary approach informed by film studies, area studies, decolonial studies, and legal sociology, the book makes a case to redefine copyright as a community resource. The book will be of interest to researchers in the field of copyright law, postcolonial and decolonial studies, and sociolegal studies.
The New Bottom Line
This radical, provocative and inspiring book explores a tectonicshift at the very heart of business. A shift that?s making the oldbottom line of corporate profitability the servant of a new master:a new ?person-centric? bottom line of personal profitability orvalue ?in my life?. So what? No bottom line? No more profit? Of course not! Every organization must cover its costs. Everybusiness has to make a profit to survive. The authors of The NewGlobal Line remarkably show that the necessary requirements fordoing so are changing, and why this transformation ? containingimportant elements of both evolution and revolution ? is under way,how it?s undermining the foundations of once-great businesses andbrands, and how its throwing up huge new opportunities.
Arts Marketing Insights
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their c...
Repositioning Asia
Repositioning Asia From Bubble to Sustainable Economy "Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing. The authors have combined their expertise and insight to write a book that cuts through the confusion and misinformation about Asia to provide an invaluable guide to local and global companies who want to succeed in this key world region. If you can read only two books about Asia, read this book twice." Professor Warren J. Keegan Director, Institute for Global Business Strategy Pace University "I highly recommend Repositioning Asia. It is an engaging, lucid and important contribution to the understanding of the transformation of Asia's economies and enter...
Worldwide Government Directory With International Organizations 2006
When you need to communicate with top-level government officials anywhere in the world, there is no substitute for the Worldwide Government Directory. In just 16 years, this reference has become a standard authority for organizations that contact officials in foreign governments: businesses, financial and banking institutions, attorneys, government offices, research libraries and news-gathering organizations. Here's what you'll find: More than 1,400 pages with over 32, officials in 199 countries Entries that provide name, title, address, telephone, telex and facsimile numbers Hierarchical arrangement that defines state structures Coverage of executive, legislative and judicial branches Heads of state, ministers, deputies, secretaries and spokespersons State agencies and state-owned corporations Diplomatic and senior level defense officials More than 100 international organizations with top-level officials Maj branches of the defense forces And much more
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