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The Creative Company - Third Edition
This book wants to promote the art of working with ideas and inspire organizations to find new and better ways of becoming more creative and better manage innovation. The front end of innovation is fuzzy. It’s right there where fuzzy — but potentially great — ideas thrive. Innovative organizations know that and they keep the front end fuzzy, while experimenting, learning and maybe even playing.
Running a Creative Company in the Digital Age
Running a Creative Company in the Digital Age helps you navigate the landscape and learn from seasoned professionals, understanding the mistakes they made so you don't have to make them too! Running a Creative Company in the Digital Age helps you navigate the landscape and learn from seasoned professionals, understanding the mistakes they made so you don't have to make them too! In the modern media industry digital content production is cheaper, more democratic and accessible and it's becoming more attractive - and easier - to do things your own way. So what if you want to set up on your own? This book will guide you through the joys and pitfalls of running your own creative company in today...
The Fortnightly
None
Eurocean Report
None
Factory
Vols. 24, no. 3-v. 34, no. 3 include: International industrial digest.
The Federal Reporter
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The Creative Company
The Creative Company provides contemporary views of how organizations can stimulate creativity, work with ideas and better manage innovation. The topic is presented in a series of reflections on what's involved when going from mind to market by turning good ideas into good business.
