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Consumer Engineering, 1920s–1970s
In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentiethcentury, this volume contributes to a reassessment of consumer history more broadly.
The Science of Beauty
What did the cosmetic practices of middle-class women in the nineteenth century have in common with the repair of men's bodies mutilated in war? What did the New Woman of the Weimar years have to do with the field of social medicine that emerged in the same period? They were all part of a conversation about the cosmetic modification of bodies, a debate shaped by scientific knowledge and normative social models. Conceived as a cultural history, this book examines the history of artificially created beauty in Germany from the late Enlightenment to the early days of National Socialist rule.
Explorations and Entanglements
Traditionally, Germany has been considered a minor player in Pacific history: its presence there was more limited than that of other European nations, and whereas its European rivals established themselves as imperial forces beginning in the early modern era, Germany did not seriously pursue colonialism until the nineteenth century. Yet thanks to recent advances in the field emphasizing transoceanic networks and cultural encounters, it is now possible to develop a more nuanced understanding of the history of Germans in the Pacific. The studies gathered here offer fascinating research into German missionary, commercial, scientific, and imperial activity against the backdrop of the Pacific’s overlapping cultural circuits and complex oceanic transits.
Eating Nature in Modern Germany
A study of vegetarianism, raw food diets, organic farming, and other 'natural' ways to eat and farm in Germany since 1850.
The Development of Consumer Credit in Global Perspective
This volume brings together historians, economists, political scientists, and anthropologists to present a global perspective on the new forms of lending and borrowing that have become a key feature of twentieth-century mass consumer societies, emphasizing comparative and transnational historical perspectives.
Engineered to Sell
The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by t...
The Motive of the Cannibal in Defoe's Robinson Crusoe and Martel's Life of Pi
Seminar paper from the year 2008 in the subject English Language and Literature Studies - Literature, grade: 1,7, LMU Munich (Department für Anglistik und Amerikanistik), course: Hauptseminar; Shipwrecks, language: English, abstract: The following paper deals with cannibals. A topic which is very unlikely to concern the normal European citizen of today, yet the thought of people consuming other people is fascinating, for it seems to follow mankind throughout its history, in culture and also to a great deal in literature. Surprisingly, it never seems to occur in front of our eyes, and only very seldom a reliable witness for such practises can be found. It is something that happens on the bor...
Facing Illness in Troubled Times
Iris Borowy/Wolf D. Gruner: Introduction - W. Robert Lee: Cause-of-Death Classification in Interwar Europe and the Quality of Morality Data - Jörg Vögele/Thorsten Halling/Julia Schäfer: The Epidemiological Transition: Concept, Empirical Results, and Consequences for the Construction of "Human Capital" in Germany - Paul Weindling: Interwar Morbidity Surveys: Communities as Health Experiments - Iris Borowy: World Health in a Book - The International Health Yearbooks - Martin Gorsky/Bernard Harris: The Measurement of Morbidity in Interwar Britain: Evidence from the Hampshire Friendly Society - Hana Mášová/Petr Svobodný: Health and Health Care in Czechoslovakia 1918-1938: From Infectious ...
Consumer Behavior I
This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behavior as a field of study. The first volume addresses the question: "how do we study consumers?" and provides the theoretical and historical context for the debates about consumer behavior research captured in the following volumes. The second volume examines consumer decision-making, and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behavior.
