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Blueprint for Your Library Marketing Plan
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
InfoWorld
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Affiliate Program Management
Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing program...
Mastering the World of Marketing
The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth mark...
Corporate Risks and Leadership
The context of business has been changing for companies in recent years, and following numerous corporate and accounting scandals, many countries have increased the number of national and international regulations designed to ensure transparency and compliance with the law. Because of the existence of these new regulations, the level of control, the severity of sanctions by governments, and the amount of fines for noncompliance have increased dramatically. In parallel, with the technological revolution in communications, business management has become more transparent, and any negative event is uploaded to social networks and shared with an indeterminate number of people. This change in the ...
Marketing For Dummies
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.
More ProActive Sales Management
Most people want to do their jobs well. They don't need commands, threats, or ultimatums. What they can use more productively are direction, support, encouragement, and rewards. This book reveals how to increase commitment, competency, and productivity by stimulating each employee's intrinsic desire to excel. Author Alex Hiam's training methods and materials are used at hundreds of corporations, and he has personally trained managers from AT&T, Ford, and the United States armed forces. His field-proven approaches have been especially adapted for this essential guide, which includes strategies for: Motivational communications Eliminating contaminants that cause negative attitudes The use of challenge, purpose, and feedback to motivate, and much more. Plus, the book features an Incentive Profile for establishing a rewards system, a Motivation Level Inventory for measuring and tracking motivation, and a wide array of activities, techniques, and examples from the author's own experiences.
Small Business Management
This book is a general introduction to managing a small business. The book is meant to be a general, and simplified, introduction to the subject matter. This book treats small business management as a practical human activity rather than as an abstract theoretical concept. The hope is to teach concepts that can be immediately applied to “real world” experiences and case studies. This book incorporates the use of technology and e-business as a way to gain a competitive advantage over larger rivals. Technology is omnipresent in today’s business world and small businesses must use it to their advantage. Practical discussions and examples of how a small business can use these technologies ...
Summary: Making Horses Drink
The must-read summary of Alex Hiam's book: "Making Horses Drink: How to Lead and Succeed in Business". This complete summary of the ideas from Alex Hiam's book "Making Horses Drink" shows that, in a commercial setting, your employees are your horsepower - the people with the potential to take the company to great results. In this book, the author explains that realising this potential is the central challenge and goal faced by every leader and, just like the proverbial horse, you can't force employees to be exceptional if they don't want to be. This summary reveals the key to motivating your workforce and how you can make small changes to improve your leadership skills. Added-value of this summary: • Save time • Understand key concepts • Expand your leadership skills To learn more, read "Making Horses Drink" and discover the key to getting the best from your employees.
Marketing Kit for Dummies?
This indispensable book and CD kit gives you the practical tools you need to implement effective campaigns right away, from ready-made planning forms to easily customizable ad prototypes to a simple Web template.
