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Rediscovering the Essentiality of Marketing
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriat...
Nostalgic Appeals in Restaurants- Islamabad & Rawalpindi
The concept of disneyization and its elements have recently been emerged in literature. However how these things help in enhancing the service encounter have not been studied. The research offers description of different terms like nostalgia, disneyization and service marketing. An effort has been made to study whether every individual experiences nostalgia or not and how do they associate themselves with this concept. Moreover does nostalgia multiplies when people are in group or not.
Diet for a Large Planet
A history of the unsustainable modern diet—heavy in meat, wheat, and sugar—that requires more land and resources than the planet is able to support. We are facing a world food crisis of unparalleled proportions. Our reliance on unsustainable dietary choices and agricultural systems is causing problems both for human health and the health of our planet. Solutions from lab-grown food to vegan diets to strictly local food consumption are often discussed, but a central question remains: how did we get to this point? In Diet for a Large Planet, Chris Otter goes back to the late eighteenth century in Britain, where the diet heavy in meat, wheat, and sugar was developing. As Britain underwent s...
Routledge Handbook of the Vietnamese Diaspora
The Routledge Handbook of the Vietnamese Diaspora presents a comprehensive overview and analysis of Vietnamese migrations and diasporas, including the post-1975 diaspora, one of the most significant and highly visible diasporas of the late twentieth century. This handbook delves into the processes of Vietnamese migration and highlights the variety of Vietnamese diasporic journeys, trajectories and communities as well as the richness and depth of Vietnamese diasporic literary and cultural production. The contributions across the fields of history, anthropology, sociology, literary studies, film studies and cultural studies point to the diversity of approaches relating to scholarship on Vietna...
Advances in Advertising Research (Vol. XII)
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership. About the Editors Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC MSc & MBA. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children's consumer behaviour. The Journal of Advertising, Media psychology, Young Consumers, Australasian Marketing Journal among others are outlets where this research is published.
Advances in Advertising Research X
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.
Advances in Advertising Research XIV
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership. The Editors Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children's consumer behaviour. His research is published in international marketing, management and media journals.
Hitler's Japanese Confidant
In 1940, the US Army Signal Intelligence Service broke the Japanese diplomatic code. In 1975 Oshima Hiroshi, Japan's ambassador to Berlin during World War II, died, never knowing that the hundreds of messages he transmitted to Tokyo had been fully decoded by the Americans and whisked off to Washington, providing a major source of information for the Allies on Nazi activities.
Handbook of Spine Surgery
The go-to handbook on the current evaluation and surgical management of spinal disorders Handbook of Spine Surgery, Third Edition edited by renowned spine surgeons Ali A. Baaj, Praveen V. Mummaneni, Juan S. Uribe, Alexander R. Vaccaro, and Mark S. Greenberg reflects new techniques introduced into the practice since publication of the last edition, along with four-color images and videos. The book is organized into four parts and 66 chapters, starting with basic spinal anatomy. Part II covers the physical exam, electrodiagnostic testing, imaging, safety issues, intraoperative monitoring, bedside procedures, and the use of orthotics, pharmacology, and biologics. Part III discusses a full range...
