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ROOTS TO REALITY
Roots to Reality is a book of poems written from imagination, perspectives, experiences, ancestry, and the reality of the present day status of being a black American.
UbiComp 2005: Ubiquitous Computing
This book constitutes the refereed proceedings of the 7th International Conference on Ubiquitous Computing, UbiComp 2005, held in Tokyo, Japan in September 2005. The 22 revised full papers presented were carefully reviewed and selected from 230 submissions. The papers address topics related to human-computer interface (HCI), systems, context recognition and use, communications, and social implications and applications of computing. Methodologies included real-world deployments, laboratory experiments, ethnographic analysis, qualitative and quantitative evaluation, and theoretical explorations. Topics of special interest are location systems and their applications, case studies and user interfaces, algorithms for recognition of context, and novel devices.
Entrepreneurial Marketing
An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of no...
Turning the Page
This is an exciting period for the book, a time of innovation, experimentation, and change. It is also a time of considerable fear within the book industry as it adjusts to changes in how books are created and consumed. The movement to digital has been taking place for some time, but with consumer books experiencing the transition, the effects of digitization can be clearly seen to everybody. In Turning the Page Angus Phillips analyses the fundamental drivers of the book publishing industry - authorship, readership, and copyright - and examines the effects of digital and other developments on the book itself. Drawing on theory and research across a range of subjects, from business and sociol...
Remote Sensing Handbook - Three Volume Set
A volume in the three-volume Remote Sensing Handbook series, Remote Sensing of Water Resources, Disasters, and Urban Studies documents the scientific and methodological advances that have taken place during the last 50 years. The other two volumes in the series are Remotely Sensed Data Characterization, Classification, and Accuracies, and Land Reso
Big Data Analytics
With this book, managers and decision makers are given the tools to make more informed decisions about big data purchasing initiatives. Big Data Analytics: A Practical Guide for Managers not only supplies descriptions of common tools, but also surveys the various products and vendors that supply the big data market.Comparing and contrasting the dif
B2B eCommerce
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
Land Resources Monitoring, Modeling, and Mapping with Remote Sensing
A volume in the three-volume Remote Sensing Handbook series, Land Resources Monitoring, Modeling, and Mapping with Remote Sensing documents the scientific and methodological advances that have taken place during the last 50 years. The other two volumes in the series are Remotely Sensed Data Characterization, Classification, and Accuracies, and Remote Sensing of Water Resources, Disasters, and Urban Studies. In true handbook style, the chapters in the volume have been carefully selected, organized, and designed to be self-contained so that you can focus on a chapter and read it through without having to be overly dependent on other chapters. This volume provides comprehensive theoretical and ...
Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader
“Reading this book is like having Jeff Bezos advise me.”—Eric Martinez, Founder and CEO of Modjoul The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to “think like Amazon” and succeed in the digital age. “What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50 1⁄2 answers drawn from his experience as an Amazon executive—and shows today’s business leaders how to think like Amazon, strategize like Bezos, and be...
Hanging Off the Edge
The next morning in Alpena, Michigan, lying exhausted in bed in yet another strange (but oh so familiar) motel room, I think about my life-our lives, Bart's and mine. Touring from town to town-no health insurance, no steady jobs, no children, no insurance of any kind against the dark forces in the world. Hanging Off the Edge is an extraordinary journey into the mind and life of one of America's most creative women, Priscilla McLean. McLean shares her precarious cliff-edge existence as a classical avant-garde troubadour and the day-by-day tour of the world through Europe, Asia, and Australia. She also writes of her touching story, from growing up in a middle-class family fallen on hard times during World War II to her seemingly settled life as a college professor's wife. McLean's quotes from her extensive journals, kept over a twenty-five-year span of time, give an immediacy and poignancy to Hanging Off the Edge. Mingled with these memories are original short poems, philosophical thoughts on the artist's life, and a whole section where McLean explores how, over the span of thirty-five years, thirteen special musical creations were born and placed before the world.
