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Diversity is both a cause for controversial discussions and an opportunity to reflect on social participation. This book offers a basic introduction to important currents in diversity research by presenting central theoretical determinants of the research perspective. An analysis of the diversity strategy and its implementation at the University of California, Berkeley serves as an empirical-practical example in this regard. In particular, this case study illustrates the intersectional research perspective and the multi-level and multi-method research design of reflexive diversity research. In the sense of reflexive constructivism, the practice of research itself is reflected using the example of the case study.
Drawing on case studies from a variety of organizational environments, this book explores the social processes and experiences of failure in order to argue that it is an intentional and routine part of organizational activity rather than something to avoid.
Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
"A selection of the papers presented at the 2nd International Conference on Discourse, Communication, and Enterprise (DICOEN-2003), held at the University of Vigo (Spain) in November 2003"--P. iii.
Das vorliegende Handbuch füllt eine wichtige Lücke in der Reihe von Handbüchern zu ausgewählten linguistischen Arbeitsfeldern und Kommunikationsbereichen. Sprachgebrauch in sozialen Gruppen betrifft weitgehend den Bereich nicht-institutioneller personaler Kommunikation, deren Erhebung und Analyse besondere Herausforderungen an die empirische Sprachforschung stellen. Mit der Kategorie der sozialen Gruppe wird die Verbindung zur Sozialforschung hergestellt und ein Gegenstandsfeld der Soziolinguistik eröffnet. In 4 Sektionen werden Beiträge zu theoretischen und methodologischen Grundlagen, zu Sprachmustern und Kommunikation in sozialen Gruppen, zu Einzelanalysen gruppentypischen Sprachgebrauchs und zu Anwendungsfeldern präsentiert. Die Beiträge stammen von Experten aus dem jeweiligen Fachgebiet und sind auf der Grundlage der aktuellen Fachliteratur verfasst. Sie geben Anregungen für Forschung und Lehre der Sprach- und Sozialforschung und speziell der Soziolinguistik.