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Celebrating the Past and Future of Marketing and Discovery with Social Impact
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data...
New Perspectives in Luxury Branding
This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands
Flagship Marketing
Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial and cultural policy and practice. Kent and Brown offer a truly interdisciplinary approach to the concept,...
Time, Space, and the Market
Retroscapes, commercial environments that evoke past times and places, come in various shapes and forms, from theme restaurants and flagship stores (Planet Hollywood, Niketown) to festival malls and "new urbanist" communities (Faneuil Hall, Disney's Celebration). This engaging work offers a unique and imaginative "take" on the subject.
European Lobbying
Lobbying is an integral part of the political reality of the European Union and a highly competitive and dynamic field of interest groups. This book takes a systematic look at lobbyists in order to broaden our understanding of the staff entrusted with the responsibility of influencing European politics. Who are the European lobbyists? What are their professional backgrounds, career patterns, practices, and beliefs? The study uses a sociological framework to explore the professionalisation and professionalism of the field across national proveniences, policy fields and interest groups, and develops a systematic analysis that considers three different dimensions: occupational patterns, shared ...
Borders, Boundaries, Frontiers
International borders are among the most significant political inventions of modern times. The borders between national states are not just important to the peoples and governments who face each other across the borderline – any international border can become a regional hotspot of global concern. But aside from the significant role borders play in national and international affairs, borders are also places and spaces where people live, work, raise families, and build businesses. Written for students across disciplines, Borders, Boundaries, Frontiers introduces readers to the study of borders and border cultures. Thomas M. Wilson examines both historical foundations and current developments in the field, with an emphasis on anthropological contributions. Ultimately, Borders, Boundaries, Frontiers encourages students to explore the role anthropology plays in the understanding of contemporary borders.
Annual Report
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