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Emerging Trends, Threats and Opportunities in International Marketing
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
Global Business
Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.
The Future of Global Business
In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.
Global Marketing Management
An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-glob...
International Marketing, Google eBook
International Marketing, Third Asia-Pacific edition, has been updated to reflect contemporary developments and examples in international marketing. The text retains the strengths of the original Global Marketing Management text by Masaaki Kotabe and Kristiaan Helsen, and is presented in an engaging and accessible style. International Marketing, Third Asia-Pacific edition, aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace.
Global Sourcing Strategy
This unique book empirically explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain. For the encompassing nature of this investigation, the author calls this interface issue "global sourcing." The major objective of the book is to investigate the market performance of various global sourcing strategies employed by multinational firms. Successful Japanese cases are also highlighted. Based on extensive research findings, the book provides practical and normative guidelines for managing new product design and development, manufacturing, and marketing around the world in an era of global competition.
International Marketing
International Marketing: Second Asia–Pacific Edition is a thorough revision reflecting contemporary developments in international marketing. The text maintains the strengths of the original Global Marketing Management text by Masaaki Kotabe and Kristiaan Helsen, and is presented in an engaging and accessible style. The book aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace. The use of real-world examples of both small and medium-sized enterprises (SMEs) and multinational corporations (MNCs) operating in the Asia–Pacific region provides a strong theoretical and conceptual foundation of international and global marketing perspectives. A key underlying theme of the text is that while it may not be possible for all organisations in the Asia–Pacific region to market their products and services on a truly global scale, organisations that operate in any marketplace need to understand and be aware of competition from both local SMEs and MNCs that are increasingly attempting to operate globally.
Concise Introduction to Global Supply Chain Management
This Concise Introduction provides clear insights into the various issues involved in the global supply chain. Covering materials procurement, sourcing, and physical distribution, Masaaki Kotabe examines the global supply chain from a strategic perspective, while also addressing the sustainability concerns which arise in this arena.
Restructuring Japanese Business for Growth
Restructuring Japanese Business for Growth consists of eighteen previously unpublished invited chapters by experts on Japanese business. It will attract both commercial and academic interest. Japanese business can be expected to continue to be of great importance in global and Asian economics, especially as the Japanese economy is the dominant economy in Asia, being larger than all other Asian economies combined. Policymakers and business people interested in understanding Japanese financial markets will find this book useful. In addition, this book should be a valuable resource for undergraduate, graduate, and executive development courses in international business, global finance, and Japanese business.
