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Managing For Sustainability: The Role Of Human Resource Management In Advancing Sdg Goals
This book provides a comprehensive guide on integrating sustainability into organizational strategy, HR practices, and overall business growth. It begins by highlighting the importance of aligning business strategies with the Sustainable Development Goals (SDGs) to achieve a balance between economic progress and environmental responsibility. The shift from traditional HR to sustainable HR is a central theme of the book. It explores how companies can prioritize long-term workforce well-being, adapt to remote work, and support a sustainable work culture. Another key focus of the book is leveraging sustainability in employer branding and talent acquisition. By embedding sustainability into thei...
Ethics, Social Responsibility and Sustainability in Marketing
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make th...
Sustainability in Business Management, Volume 1
Synthesizing the most recent and relevant studies in the field, this book provides an overview of emerging sustainability themes, enhancing management insights and value creation. It comprehensively delves into sustainability management topics with a distinct focus on areas like negotiation and conflict resolution, policy and public regulations, and the role of civil society organizations. By uniting various management areas like finance, marketing, and HR, it offers an integrative perspective on sustainability. Combining both theoretical underpinnings and practical applications, this work generated with the help of AI will serve as a primer to the evolving landscape of sustainability management research.
Pricing and the Sales Force
Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" – converting those list prices into the realized sales, and as a result, greater profitability? This is the domain of the sales force. A selection of the world’s leading specialists explore different aspects of sales force and pricing strategy integration: introduction: overview on the state of the art; building key capabilities: best practices for building sales force capabilities in pricing and value...
Business Schools, Leadership and the Sustainable Development Goals
Business Schools, Leadership and Sustainable Development Goals: The Future of Responsible Management Education is the sixth book in the series Citizenship and Sustainability in Organizations. It contains chapters from various scholars and practitioners in the field of responsible management education (RME). Through introspection, through celebrating successes and learning from failures (retrospection) and through looking forward (prospection), it aims to inspire a future of management education and leadership development that demonstrates its relevance to sustainable development. In doing so, it touches upon the grand societal challenges of our time, as illustrated by the United Nations Sust...
The Elgar Companion to Marketing and the Sustainable Development Goals
This inter-disciplinary Companion explores the pivotal role of marketing in advancing the Sustainable Development Goals (SDGs). It provides diverse perspectives on how marketing strategies can drive sustainable development including sustainable consumer behaviour and emphasises the importance of ethical considerations, stakeholder engagement and innovative approaches to positively impact society.
International Marketing
International Marketing, Third Asia-Pacific edition,has been updated to reflect contemporary developments and examplesin international marketing. The text retains the strengths of theoriginal Global Marketing Management text by Masaaki Kotabeand Kristiaan Helsen, and is presented in an engaging andaccessible style. International Marketing,Third Asia-Pacific edition, aims to help Australasian studentsunderstand contemporary international marketing activities andissues in an increasingly competitive marketplace.
