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Graphic Design, Referenced
From Caslon and Carson, from Gutenberg to Greiman, from Lascaux to letterpress, and from Postmodernism to pixel (among other entries), this title will provide all the necessary information and visual cues that designers need to know in order to become empowered, work efficiently and knowingly, and survive in a design conversation with peers.
Design Entrepreneur
Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement. Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and finally the fervent wherewithal to make and market the result. The Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surfboards, and more. Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Duró, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes. The design entrepreneur must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and what doesn’t. This is the book that shows how that is accomplished.
Best Practices for Graphic Designers, Grids and Page Layouts
This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.
The Best of Cover Design
You can't judge a book by its cover, or so the saying goes. We beg to differ. Each of us is exposed to several thousand messages a day. To be successful, covers not only have to stand out amongst all the clutter, but they also need to make an instant connection with viewers. Designing covers isn't an easy task. It's a minefield of requirements, constraints, and subjective opinions, oftentimes resulting in what we like to call the “design-by-committee pit of despair.� Make the logo bigger. The CEO's daughter doesn't like orange; change it. The sales team begins art directing. Welcome to the land of mediocrity. We've all been there, and it requires ninja-like skills to traverse and ...
Women Of Design
"This book explores the work, ideals and ventures that have helped define the last fifty years of the graphic design profession. Learn about the women who helped establish design's relevance, importance and impact."--Back cover.
Sifting the Trash
How product design criticism has rescued some products from the trash and consigned others to the landfill. Product design criticism operates at the very brink of the landfill site, salvaging some products with praise but consigning others to its depths through condemnation or indifference. When a designed product's usefulness is past, the public happily discards it to make room for the next new thing. Criticism rarely deals with how a product might be used, or not used, over time; it is more likely to play the enabler, encouraging our addiction to consumption. With Sifting the Trash, Alice Twemlow offers an especially timely reexamination of the history of product design criticism through t...
Creative Grab Bag
Push the Limits of Your Creativity Creative Grab Bag captures the spirit of exploration and innovation—inside, you'll find inspiring work from 101 artists from around the world. Ethan Bodnar asked each artist to take on a task outside the realm of their normal work. Each task was randomly selected from a grab bag. The result is a collection of work brimming with creative energy. In this book, you'll find short biographies of the artists, examples of their typical work, their thoughts on the creative process, and images of their completed creative task. Here's a sampling of the creative grab bag tasks: Design a Building Make a Self-Portrait Make Art like a Child Design a Brand Create Visual...
Design Life Now
"Design Life Now: National Design Triennial 2006 features eighty-seven individuals and companies that are changing the face of design, including Pixar, Apple, Google, Nike, Target, Narciso Rodriguez, Tobias Wong, Santiago Calatrava, Herman Miller, and NASA." -book jacket.
The Word It Book
The assignment: Graphically interpret a single word. The rule: Do it in a five-inch by five-inch square. The results: A visual smorgasbord of inspiration. A dynamic exercise in creativity, The Word It Book works on three levels: as a collection of stimulating challenges, a compendium of contemporary design, and a look behind the creative process of successful designers. Each month Bryony Gomez-Palacio and Armin Vit, founders of the design blog Speak Up, put forth a different word such as "saturated," "tease," "rebel," "public," "empty," or "pleasure." Designers everywhere are challenged to interpret the word in a single graphic that's witty, observant, wise, serious or humorous. The best of the best are compiled here. You can use these visual interpretations from top designers to rev up your own creativity, and then try the exercises for yourself. If you're a designer, wordsmith, or simply someone who likes to approach things from a different angle, take a look inside and start to create your own meanings.
Communication Arts
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