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Waite Hoyt
Waite Hoyt was much more than a baseball player. A multi-faceted, sometimes troubled man, Hoyt was a vaudevillian, a mortician, a writer, a painter, and (of course) a Hall of Fame pitcher. He was also an alcoholic who overcame his demons and became one of the first players to make the transition to the announcer's booth. His teammates and managers were among the all-time greats, but he'll always be associated with his friend Babe Ruth. He was there when Ruth hit 29 homers for a new record in 1919; when Ruth hit his 60th in 1927; when the Babe hit his 714th, and last, home run; he was even a pallbearer at Ruth's funeral. His career on the mound and as the Cincinnati Reds announcer lasted from...
Schoolboy
"The never-before-published memoir of Hoyt Waite, Hall of Fame pitcher for the NY Yankees in their first dynasty years and longtime broadcaster after his playing career"--
Shopper Marketing
The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketin...
Brandweek
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The Fables
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Industrial Research
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